Archive | April, 2010

Is Your Business Part of the Local Economy?

19 Apr

This week, I was fortunate to have the opportunity to work with a prominent company on an human resources and recruiting project that will bring thousands of jobs to the Charleston, South Carolina area in the coming year. It was a rewarding gig that also allowed me to participate in supporting the local economy as a whole. What struck me as ironic, however, was that it brought to mind that while I have been so focused on building my business and taking projects from multiple clients around the world that I’ve somewhat lost sight of my impact on the very fragile local economy right here in my backyard!

Back in the day, while I was still employed with local companies in a variety of roles, there were plenty of ways in which I could see how each organization was linked to others and supported each other’s success. From healthcare and manufacturing industries to technology, service and recruiting firms, I could see clearly how even my tiny footprint was helping to sustain the financial well-being of other companies. But now, I am left wondering how as a solo entrepreneur can I make a positive dent in the growth that our local area is slowly starting to experience following the recession?

One of the ways in which I am trying to help other small businesses, here in Charleston as well as elsewhere, is by offering services that can help them to compete with the “big dogs” by providing affordable social media, content marketing and website support. This is something I have become good at as a result of trying to launch and sustain my own small business on a shoestring budget over the last 3 years.

I can easily offer services like:

  • Articles and Blog Post Writing
  • Business and Marketing Support
  • Keyword Research and SEO Analysis
  • Press Releases and News Articles
  • Sales Materials and Landing Pages
  • Social Media Help

Plus a lot of other things that can help to get the word out about the many fabulous small businesses in this area!

Chances are, if you are reading this, you are looking for that “something extra” that either you don’t know how to do or are finding a lack of time to do given your busy schedule. Maybe you need someone to look over your website and offer pointers to make it better from a user standpoint to help improve conversions? Or maybe you know you need to set up a Facebook or Twitter profile, but don’t know how to do this? Perhaps you are not getting a positive response from your efforts and you just need someone objective to give you fresh ideas?

Whatever your particular needs are, don’t be afraid to contact me and see what I can do for you. If I can’t perform a particular service, I am likely to be able to recommend someone to you who can!

So take a moment to look around in your community and see what services you can provide, or needs you can meet in order to stimulate the local economy this Spring. Let’s all take advantage of all the resources in this great world we live in and create some more success stories within our own lives and our businesses, starting right here, right now!

To your success and to the improvement in your community this year….

Testing the waters of social media networking

5 Apr

Image used with permission from Flickr

If you are “testing the waters” by using blogs or social media networks to promote your ideas and connect with more people, then you know that it can be a challenge sometimes to navigate the multiple streams of social media available today.

Fortunately, there are a wide range of personal and business networks that are all designed to bring people of diverse backgrounds together all over the world. So whether you are trying to meet new friends, share your expertise, form new partnersips or just get in front of more consumers – social media networks can provide an open channel to the right people at the right time.

Here are some reasons why you need to start dipping your toes into the big pond of social media networks now!

Social Networking helps more people find out about you. Have you ever pondered how some of the world’s greatest entreprenuers got discovered? Many of the pioneers of industry stepped outside of their small communities and reached out to the greater population by using social media channels. By taking a chance and connecting with others who believed in their ideas, the greatest entreprenuers like Henry Ford, Walt Disney, Mary Kay Ash, Oprah Winfrey and many others have used their social connections to get the word out about their ideas and ended up becomming wildly successful as a result!

Social Media offers a readily available network to anyone, anywhere, anytime. If you are like many entreprenuers, you live, breath and dream your ideas 24/7! Social media offers the great opportunity to share your ideas at any time of the day or night; whether you are sitting in front of your laptop computer or on the road using mobile devices. It costs nothing to participate in social media and it’s often a better way to reach more people. How can it get any more convenient than that?

Social Media offers opportunities for virtual partnerships to form. For the busy entreprenuer or small business owner, being able to attend local networking events or join associations can be difficult if not impossible due to project responsibilities and lack of time. By getting involved with social media networks, connecting with colleagues is a breeze and takes just minutes each day. You can even form partnerships with others around the globe who share your vision and you are not limited to geography, time or distance.

The best part – Social Media is FREE! Perhaps the most appealing feature of social media networks is that it’s absolutely free for anyone to use. Instead of worrying about expensive advertising campaigns where you may be wondering if you are even reaching the right people, you can benefit more by promoting your ideas and your business via social networks. Develop a following online, promote specials and get more people interested in what you are offering by getting involved in social media networks now.

Need support with your social media campaigns? Call on the services of a social media professional – Tess C. Taylor of Taylor Resources Writing has been providing blog and social media support to clients for over 3 years and has personally built over 60 blogs and managed multiple social media profiles.