Earning More Clients Through Relationship Building

25 Jan

Do you ever wonder how some entreprenuers manage to build successful companies in what seems like  – split seconds?

If you are like most small business owners, you often worry how and where you will find your next customer. Being in business for yourself means continually beating the bushes looking for new prospects and earning the trust of new clients. It can be a frustrating and very time consuming process, but it’s one that you must do on a constant basis if you want to stay afloat in an ever-competitive world.

The key to being successful and growing a business of any kind comes from taking the time to know who your customers are, what they are interested in and where to find them. This can be accomplished by getting inside your current customers’ heads and thinking like they think. As solo-prenuers it’s easy to get stuck in a “ME” mindset, but this will not serve your ultimate purpose of landing more clients. You must think like your customers and consider where their interests lie and how to build relationships with them so that you may earn their trust.

Here are some easy (but not overly time consuming) ways to use relationship building to increase your customer base:

Post something on your Social Media channels daily that is of interest to your clients. It can be an uplifting quote, a link to a recent article of interest, a project you’ve completed, or a general question aimed at getting your clientele to talk. The idea is to engage others through light conversation, not get into too much controversy or debate online.

Send a Thank You Letter out to current clients periodically. Take note of when you’ve worked with a client and send a card to thank them immediately following the completion of the project, a month later to follow up, and anytime the mood strikes. Let your clients know how much you value them and ask for feedback. You’d be surprised at how much this means to your clients.

Ask for Referrals, don’t assume you will get them. Take a moment to follow up with clients and ask them to give you a recommendation of a colleague that may find your services or product beneficial. Take the time to thank them and let them know you value their time and trust in you.

Read the Books, Blogs and Publications your clients read. If you want to get into the minds of those who you work with, you must be on the same page, literally! Take the time to find out what your clients like to read and then plan a few hours each month reviewing these publications for information that will be interesting to your clients in later conversations and blog posts.

By following these tips, you will soon start experiencing a productive relationship with your clients and they in turn will refer others to you. People who understand the importance of investing time and effort into a business appreciate relationships most of all. Those who don’t end up allowing their clients to drop off and soon find themselves without projects to work on.

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About the Author

Tess C. Taylor is a Web Copy Writer and Business Consultant from Charleston, South Carolina and owner of Taylor Resources Writing & Freelance Writing Class. She specializes in SEO content and marketing support for small business owners everywhere.

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2 Responses to “Earning More Clients Through Relationship Building”

  1. t February 1, 2011 at 9:00 am #

    I was trying to contact you for a quote through your contact page but your spam prevention word doesnt show up (I tried on two computers). I need a writer for my facebook page and website

    • admin February 8, 2011 at 9:21 pm #

      Hello, Thank you for your inquiry. You are welcome to contact me directly at Taylor.Resources@gmail.com as I am currently accepting new writing clients. Thanks for your interest! Best, Tess

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