How Social Media Is Transforming the Hospitality Industry

20 Feb

Is your restaurant using Social Media to connect with your customers? 

It’s been widely recognized that Charleston is a mecca for some of the best restaurants and resorts in the nation, with over 700 dining and vacation spots calling the Low Country home. It’s no wonder that people from all walks of life, from families to celebrities, come to Charleston to enjoy the great food and atmosphere that Charleston offers. Social media, which is a powerful tool for connecting businesses and people, is transforming the way the food and beverage industry connects with patrons in many regions of the United States including right here in Charleston, South Carolina.

Of the top twenty restaurant chains in the Southeastern USA, a majority of them are using some form of social media to get in front of the over 2.3 million consumers who use social media daily to make decisions about where to visit, what to do and where to enjoy their dining experiences. A great example of this in Charleston is Peninsula Grill of Planters Inn – located downtown Charleston which has both an interactive website and an active Facebook account that boasts 1,650 followers and sends out frequent updates to its customers – increasing sales at an incredible pace and consistently booking reservations weeks in advance. In addition, Oak Steakhouse and their chef have websites that features links to social media accounts and a Facebook account that has over 3,697 followers at the present time.

This use of social media didn’t happen overnight, but it is changing the way businesses connect with customers around the globe. It all comes down to consumer behavior and how to best maximize taking advantage of this behavior to earn more customers. Facebook has become the number one location where over 500 million people spend at least one hour daily touching base with friends, family and local hot-spots. If you are trying to reach a broader audience, that includes all age groups and people from other areas who may be vacationing in Charleston, then Facebook is the place to be right now and for the immediate future. Couple that with an updated blog, Twitter feeds and an interactive website and you have the tools to launch your restaurant to higher levels of success.

The advantages of food and beverage companies using social media include:

Low Cost – Social Media costs very little to set up and manage for the long term in comparison with other forms of advertising which are one-time expensive ventures. Outsourcing makes the best sense as you can do this a lot cheaper than by using staff to maintain the accounts or by trying to do this alone.

Little Time – You can spend less than 1-2 hours weekly updating posts to social media accounts and even schedule them ahead of time to correspond with upcoming promotions and specials.

More Interactive – Your social media accounts can be as interactive as you want them to be with fully customized fan pages, colorful graphics, links to your website, specials, menus, promos, chef pages, recipes… and more!

More Traffic – Instead of spending hours trying to market your restaurant on your own, why not allow your social media accounts to auto-pilot massive traffic to your websites and your store?

So how do you take advantage of Social Media for your own restaurant or resort? Where do you get started? Contact Tess C Taylor at Taylor Resources Writing, LLC. to find out about our special social media services today. From initial set-up of social media accounts to the maintenance and growth of the accounts, Tess has the tools and the experience to make this work for you!

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