Archive | March, 2011

Tess’ List of the Top Technology Tools for Small Businesses

31 Mar

Hello and welcome back to “A Journey of Words” where you can find resources and inspiration to take your business to the next level with smart content marketing!

This week, I would like to share what I believe to be the Top Technology Tools (say that ten times fast!) that every small business needs to get ahead in today’s global economy. These are free and low cost tools that you can get started with anytime to make your business more efficient this year.

So, grab a pen and let’s dive right in!

Hootsuite – Social Media Management. For those of you on social media channels like facebook, twitter and LinkedIn, finding time to write engaging posts on these places can get time consuming and tedious. Hootsuite allows you to take a block of time once a week and schedule your posts ahead of time! Plus you can monitor how popular your posts are with their neat analytical tools. This service is absolutely free to try so check it out.

Word Press – Blogging. I cannot say enough nice things about Word Press and all the excellent resources they offer to small business owners who want to build relationships. Word Press offers a huge range of blogging formats, fully customizable templates and headers, media management, and innovative plug-in’s like membership software, email marketing and more to make running a business online much easier. And it’s all free!

Constant Contact – Email Marketing. Thinking about using that massive email listing you have gathered over the course of a few years in business? Why not! Constant Contact is a great way to share helpful information with your email list and gather continual interest in your business. Use it to promote new products, enhanced services and keep in touch with the people who care about you the most – your clients. Use this link to get 60 days of Constant Contact newsletters free!

VistaPrint – Marketing Materials.  Gosh I love being a creative person! Whenever I get a notion to promote my business (which is often) and I need some fresh new marketing materials, I head on over to Vista Print for some great values in business cards, postcards, labels and more! Keep an eye on your email since Vista Print announces their free specials and gives out coupon codes for free shipping too.

Skype – Internet Phone.  I just can’t say enough nice things about my Skype account. I have been using this for well over 3 years now to accept business calls, track my contact phone numbers, and give my customers a place to leave a voicemail or send me an instant message any time of the day or night. It’s very low cost at only $30 a year if you pay a year in advance.

So there you have it folks! This is my list of the top technology tools that any small business can use to get ahead ( and save money ) this year. Hope you enjoyed and can get some use out of it.


About the Author: Tess C. Taylor is a web copy writer and owner of Taylor Resources Writing. She has written for well over 5 years now and her client list includes many small businesses and large media firms like Yahoo & US News. You can find out more at