Paragraph Structure for Web Writing

25 May

As you have been looking through popular websites, following your favorite writers and even dabbling in some web writing on your own, you may have noticed a pattern in the way web writing looks.

There is a certain format that seems to look better on most websites. This is not by accident. Professional web content writers understand that the way paragraphs and entire pages of content are formatted bears an impact on how well the website will perform and how readers will respond.

When you were a student, you were probably taught in English class that writers start out their work by writing a main sentence, followed by supporting sentences. Once the thought or idea is developed and a new thought is introduced, a new paragraph starts. This is fine for creative writing and for writing for traditional print publications, but for web writing, it’s a little different.

Writing for the web uses those same basic principles and takes them to the next level. Because you’ve already learned how website viewers read web pages and how they find websites, you may be trying to figure out how this applies to the format for web articles and content?

Simply put, the format you should write in has a little more to do with keeping readers’ attention and less to do with writing full paragraphs in the traditional sense. Writing paragraphs that appeal to the way people review information online becomes a critical aspect of how you will format your writing.

As you begin writing for the web, you may be tempted to write just as you always have as a creative or technical writer. While you may already have a great personal talent for writing, your writing will not perform as well on a website if you fail to recognize how people read online. In general, your sentence structure should be broken down into a simpler format so that it doesn’t overwhelm readers who are scanning the page for pertinent information.

Rule of thumb as a web writer – Keep It Simple!

 

  • Limit paragraphs to one compelling or interesting opening line or sentence. Then follow with two to three supporting sentences.

 

  • Limit paragraphs to 100 words or less for the maximum results and the increased likelihood that someone will actually read your article or content.

 

  • Limit searchable keywords to once per sentence, as anymore than that will be considered spam or trying to trick the search engines.

 

  • Use hyper-links on the desired keywords or those that are relevant to the topic of the content itself once per paragraph.

 

  • Make sure that all titles and subtitles include at least one of the keywords and bold all titles.

 

  • Keep articles between 450 – 600 words in length as that is the optimal length for web writing.

Want to learn more? Check out Freelance Writing Class for more tips on becoming a well-paid web writer!

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