Why Facebook Fans Matter to Small Businesses

26 May

Does your business have a facebook fan page?

Have you been trying to figure out how to use this social media outlet to reach more of your target market?

How can you use facebook to build a loyal following of customers?

These, and many other questions are on the minds of small business owners everywhere. Social media should be at the very top of any business marketing plan. Why? Because it’s a cheap and easy way to interact with people online from all walks of life. It’s also becoming the go-to place for consumers. Just in the last year, facebook saw a huge increase in the numbers of consumers who use this website to research businesses, shop for products and services, and connect with local merchants. Just since the beginning of 2011, there are some 600 million facebook users. Consumers love to share information about their favorite stores, restaurants and services with their networks, which can range in the thousands on facebook.

A growing trend in small business online marketing is using facebook as a primary platform to launch a new idea. Before even building a website or engaging in other marketing efforts, many small businesses are simply building facebook pages and trying to earn followers through good old-fashioned networking.  And this effort works wonders! I’ve personally worked with small business owners who have used this technique to pre-launch a business website, and they have amassed hundreds of eager followers who have converted over to customers within days.

Facebook fans matter a lot to small businesses who may not have the means to pay for other types of advertising. Many small businesses just use facebook as a way to talk about new products and services, using images and website links to invite others to explore more. Some use facebook as a way to research and find new customers online that fit certain demographics. Others use social media to share information and hold contests to help generate more interest.

Perhaps the best way to use facebook and other forms of social media for a small business is to generate more web traffic. Because facebook happens to be in the number 2 spot currently on Alexa’s Top 500 Global sites, it’s really hard to beat in terms of web traffic. Put a post on facebook, and within 24 hours you can expect your website traffic stats to go up as well. I’ve seen it work time and again with clients as well as my own business.

So, if your business doesn’t have a facebook presence yet, or you are not fully maximizing it with daily posts – get in touch with me so I can help you take advantage of this excellent small business resource. I will be happy to show you how to use facebook to your advantage and why facebook fans should matter to your business.

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