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The Secrets to Web Content that Sells

13 Jun

The best web developers understand that a critical part of every website design is the actual web content on every page. This content is what drives viewers to the website, and it is what keeps viewers interested in what the website has to offer. Additionally, web content compels website viewers to take action and either buy something or want to learn more. In order to write excellent web content, it is important to understand the basic fundamentals of writing search engine optimized copy. Here are some guidelines for writing web content that sells.

Web Content Research

Expert web content writers understand that before one word is every written for a website, research must be done first. This research consists of learning more about the niche industry or hobby that the website is about. This means reading up on the industry, as well as finding out what the top competitors are including on their websites. Any business that wants to get ahead in a smart way will take the time to research competitors first. Do this right and you have a great start to creating web content that sells!

Web Content Keywords

When consumers are looking for something on the Internet, they will generally type in a series of keywords into a search engine. These keywords are what lead viewers to particular websites. The websites which have enough of these keywords included in the web content get the best results in the search engines. This is often referred to as search engine optimization, or SEO. When writing content, be sure to use keyword research tools to indentify the top five keyword combinations for the best results for your website.

Web Content Word Counts

Another way to web content success is to make sure that you follow the rules when it comes to the actual word count of your web copy. Many people do not understand that if you do not have at least 250 words on a web page, it will simply be ignored by most major search engines like Google, Yahoo, and Bing. Be sure to write at least 250 words for each page. In addition, do not get carried away with your keywords, which will only cause your pages to be dropped entirely!

Web Content Paragraph Structure

Most readers will spend approximately 30 seconds or less reading your web content, so keep your sentences easy to read to keep them interested. Limit each paragraph to no more than 3-4 sentences and make sure that they make overall sense. Each paragraph should start with a compelling sentence and end with another compelling sentence to lead readers to the next paragraph. Remember, you are not writing a novel here, just great web content!

Call to Action in Web Content

Lastly, if you want to write the very best web content, you must include a call to action for your readers. Near the middle to the end of the web content, be sure to ask the reader to take action such as exploring other parts of the website (through imbedded links), pick up the phone to call, make a purchase, or send an email through a web contact form. The goal of the website is to not have people get stuck reading through many pages of content, but rather to take clear action.

As you write your web content, be sure to take the time to proofread it and spell check it so that your website comes off as intelligent and authoritative to readers. The basics of good writing apply to web content and will help your copy to sell to viewers. By following the above tips, your web content will improve and you will get positive results in terms of selling your ideas, services and products on a website marketing platform.

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How to Use PLR for Effective Small Business Marketing

21 May

If you’ve never heard of PLR before, you are not alone. This relatively “secret” form of content marketing has been around for quite some time with online marketers. PLR means “Private Label Rights” and it’s used to describe copy that is written for you for the purposes of private use for blogs, websites, email marketing and more. Essentially, you can buy pre-written articles and content for your small business niche, and use it virtually any way you wish. This time saving resource can help a small business owner get on top of marketing initiatives and provide more ideas for educating potential clients about the business.

But should you be using PLR for your small business? Here are some tips for using it the right way to market your business…

PLR is cheap, but you must rewrite it.  If you are a small business owner on a tight budget, you can buy PLR articles relatively cheaply in comparison to having original articles and content written for you. That is, if you have the time to re-write the content to make sure it gets past Google’s duplicate content system. The biggest mistake you can make is to simply copy and paste the content to your website or blog without re-writing PLR first. To get the most out of your investment, hire a freelance writer to re-write the content for you so that it is 100% original and promotes your business through links.

PLR provides content for other marketing needs. One of the best ways to use PLR as a small business owner is to repurpose it for use on other marketing materials – like newsletters, flyers and reports. Take PLR that is on a specific topic and combine it into one larger document to form a simple report. Use the most relevant paragraphs in the PLR to start new blog posts and topics on your community forums. Or take the PLR and use it on facebook or twitter, sentence by sentence, to generate interest in your business.

PLR can be resold for profit. A great way for any small business owner to increase profits is to organize the PLR material into eBooks or video tutorials to be sold to customers. Gather the best PLR and write a simple eBook that can be formatted and sold online via your website, eBook or print on demand programs. If you are feeling generous, use your eBooks as a giveaway on your websites and blogs to increase subscriptions from viewers. Use the PLR to create a video series on how to do something, in your business niche. All of these things can help establish you as the expert in your particular field and generate additional income for you at the same time.

So if you are ready to delve into PLR, be sure to follow the rules and you will see results in a relatively short period of time. Again, take the time to hire an experienced copy writer to help you get the most out of your PLR.

If you are looking for some good sources of quality PLR, check out the following reputable PLR providers here:

All Quality PLR

Easy PLR

All Private Label Content

PLR Private Label Rights

Mom PLR eBooks and More!

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About the Author: Tess C. Taylor, Owner of Taylor Resources Writing, is a skilled web copy writer from Charleston, South Carolina who specializes in helping small business owners project the right message online. She has personally written over 2,500 articles, managed 100+ web copy projects and is regularly featured on The Chamber of Commerce, FindVenture, WiseGeek, US News, Yahoo and more as a business and careers writer. You can find out more by visiting HTTP://WWW.TRWRITING.COM today!

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Using Google Calendar to Set Up an Easy Blogging Editorial Calendar

3 May

This week, the 2011 Wordcount Blogathon launched with some great incentives to start blogging daily! At last count, there were over 200 unique blogs participating in this fun activity. When you think about it, that’s a lot of blog posts! 

To start things off right, I decided to be proactive with my own blog and set up an easy editorial calendar using Google calendar. I use this free web-based calendar for so many things in my Charleston copy writing business. From booking private clients and scheduling myself for events, to setting up reminders for project deadlines and important networking meetings – I use Google calendar ALL the time. The cool thing is that it’s not only just a nice web-based calendar, it has a lot of great features such as sending invitations to others for meetings, and text message reminders right to any mobile device! Without this technology wonder, I would be lost most days!

So, when it came down to the Blogathon, I wanted to get myself set up with fresh ideas and reminders for topic days on my Google calendar so I have it all planned out. That way I don’t forget a day or get burnt out on blogging.

Here’s how I set up an Editorial Calendar for the Blogathon:

  1. Signed into my Google accounts
  2. Clicked on “Calendar” which took me to another page
  3. Set up a New Calendar Named “Blogathon”
  4. Added a Daily Topic for each day of the month of May
  5. Set up reminders to send me a text and email each day

It really was that easy! Anyone can use this handy FREE tool to create an online editorial calendar to maintain a blog. Try to think of topics that are relevant to your business, what your clients or friends may be into, and in a specific order that makes the best sense. If you have a complex topic, try breaking it up into a series and then writing about it for a few days – expanding on the topic as you go.

Wishing all the participants of the 2011 Wordcount Blogathon the best of success! Looking forward to getting to know others, share some great information and make new friends.

OK now it’s YOUR turn – how are you keeping track of your blog posts??? Please leave comments below!

About the Author:

Tess C. Taylor, Web Copy Writer and Owner of Taylor Resources Writing, has been writing for the web since 2007. After transitioning from a 14 year career in Human Resources, Tess writes on many topics close to the hearts of small business owners and entrepreneurs. Her work has been featured on Yahoo Business, US News and Chamber of Commerce. For more information about Tess, please visit www.trwriting.com

Writing Through the Eyes of an Editor

18 Feb

Over the past five years, since I began this journey of becoming a freelance web copy writer, I’ve gradually learned to hone the skill of writing by learning from others who established themselves as top notch writers. Transforming my career from a full time Human Resources professional to that of a stay-at-home freelancer was a roller coaster ride for the first few years.

One of the biggest things I learnt along the way that as an entrepreneur, I must continually educate myself about new things. I often take on new challenges just to have exposure to new concepts and this becomes a learning opportunity for me. Always, I do this with the voice of my Dad in my head saying ” You must learn at least one new thing daily to have a full life!”

So, it is with no surprise that I have recently begun editing on a more permanent basis for a company in the UK. This work has been interesting and I get to see things from the other side of the coin. I must say that I have garnered a lot more respect for the hard work that professional editors do! The work is time consuming, must be done 100% accurately and there can be no delays in turning projects in. What an appreciation I have for the fine writers who take the time to write according to the article specifications, and I have developed quite a disdain for those writers who put very little effort into the craft.

Now that I have had this experience, I am a better writer myself. I am more mindful of many things that will make the job of editing easier on those whom I have the benefit of working with. The job of editing requires A LOT of patience and a willingness to groom others so they they may be a tribute to the written word. Now that is something I would never have seen from “the other side” if I had not had this opportunity.

So, I have to ask these questions:

  1. If you are a freelancer, and whether you write, design websites, create art, do public speaking,  or whatever you do best – are you seeing things from the eyes of an editor?
  2. Do you work carefully to improve your processes and put out your very best quality work with every project, or are you doing just enough to get by?
  3. Do you try to see things from your clients’ perspectives and make sure you are 100% in tune with their needs?

 

Consider these questions for a few moments and then try to focus on the areas in which you can do a little better this week. Maybe you need some training in a particular software program, you would benefit from a colleague’s feedback,  or you need to start reading up on a new topic. Try to see things as if you are on the other end looking at this objectively whenever you can.

See things through an Editor’s eyes.