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Should You Use Facebook to Talk to Copy Writing Clients?

7 Jun

Facebook has opened up a bright new online community of socially conscious people who are using this website as a platform for sharing information, making new acquaintances and marketing businesses online. While this is a great way to build a following of loyal fans and readers, there is still some etiquette that needs to stay in place when communicating using social media.

A new relatively phenomena has emerged in which copy writers are communicating almost exclusively with clients on facebook, as opposed to traditional telephone or email methods. Writers (and other freelancers) are searching for potential clients on facebook, befriending them, followed by sending introductory messages. On the other side, businesses, web content companies and web developers are seeking out talented copy writers and inviting them to get on board with writing gigs. It’s basically business networking on speed!

But before you get all excited about using facebook to find and communicate with new copy writing clients, here are some things to watch out for:

1. Facebook messaging can lead to miscommunications. Sure, sending off a nice little message to a potential client can be fun, but it can also lead to certain communication snafu’s. For example, some companies prefer to be contacted through other means like email or contact form. Many get bombarded with so many inquiries, they simply block out these messages. Some may even look at your attempts as a form of unsolicited “spam” and you could turn some people off or worse yet – get banned from facebook. Remember, don’t go overboard with your inquiries and research the company fully before attempting initial communication.

2. Facebook is not a sales platform. One of the biggest pet peeves of users of social media is that some people use it as a way to continually pitch their products and services. Nothing is more annoying than allowing someone onto a followers list and then seeing just a bunch of poorly written sales pitches in every micro-feed. Think of it in terms of meeting new people in person for the first time. You wouldn’t immediately launch into a sales speech, would you? Respect others and lay off the overly sales oriented posts. Limit yourself to a sales type post once a week.

3. Beware of links in facebook messages. Unfortunately, we live in a world where scamming others and stealing information run rampant. When getting a facebook message that includes a link to a so-called “opportunity”, use extreme caution. There are an  increased number of scammers sending out links that include malware, viruses and other nasties on facebook, twitter and other social media websites. If something looks fishy, report it to facebook security and don’t allow your computer or personal information to become easy prey.

4. Nothing beats old fashioned forms of communication. I would like to say, from personal experience, that using facebook as a primary means of communication with copy writing clients is not really a good idea. For one, it’s impersonal. Messages don’t always reach the other person in a timely fashion. As much as facebook has become a place to share personal thoughts, these can also backfire and offend some people. Additionally, as a business person you should be using the telephone and email as much as you use facebook to get to know your clients. It’s the sign of a polished, and confident copy writer to be comfortable with all forms of communication, so don’t limit yourself to facebook for this purpose.

What do you think? Do you use facebook to communicate with clients – why or why not?

Why Facebook Fans Matter to Small Businesses

26 May

Does your business have a facebook fan page?

Have you been trying to figure out how to use this social media outlet to reach more of your target market?

How can you use facebook to build a loyal following of customers?

These, and many other questions are on the minds of small business owners everywhere. Social media should be at the very top of any business marketing plan. Why? Because it’s a cheap and easy way to interact with people online from all walks of life. It’s also becoming the go-to place for consumers. Just in the last year, facebook saw a huge increase in the numbers of consumers who use this website to research businesses, shop for products and services, and connect with local merchants. Just since the beginning of 2011, there are some 600 million facebook users. Consumers love to share information about their favorite stores, restaurants and services with their networks, which can range in the thousands on facebook.

A growing trend in small business online marketing is using facebook as a primary platform to launch a new idea. Before even building a website or engaging in other marketing efforts, many small businesses are simply building facebook pages and trying to earn followers through good old-fashioned networking.  And this effort works wonders! I’ve personally worked with small business owners who have used this technique to pre-launch a business website, and they have amassed hundreds of eager followers who have converted over to customers within days.

Facebook fans matter a lot to small businesses who may not have the means to pay for other types of advertising. Many small businesses just use facebook as a way to talk about new products and services, using images and website links to invite others to explore more. Some use facebook as a way to research and find new customers online that fit certain demographics. Others use social media to share information and hold contests to help generate more interest.

Perhaps the best way to use facebook and other forms of social media for a small business is to generate more web traffic. Because facebook happens to be in the number 2 spot currently on Alexa’s Top 500 Global sites, it’s really hard to beat in terms of web traffic. Put a post on facebook, and within 24 hours you can expect your website traffic stats to go up as well. I’ve seen it work time and again with clients as well as my own business.

So, if your business doesn’t have a facebook presence yet, or you are not fully maximizing it with daily posts – get in touch with me so I can help you take advantage of this excellent small business resource. I will be happy to show you how to use facebook to your advantage and why facebook fans should matter to your business.