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Benefits of Becoming a Freelance Web Writer

27 May

You are probably reading this because you are either looking for a part time career or you want to replace your full time career with a home-based job, right? Freelance writing is one of the best careers today, perfect for those who need more flexibility, freedom of expression, and a way to earn more money. Those are reasons enough to seek out alternatives to dull traditional careers.

Before you make up your mind to choose freelance writing as a possibility, here are some things you need to know:

1. You won’t get rich or famous as a freelance writer (think of how long it took King to get there!)

2. You must save money and learn to live frugally to make it as a freelance writer.

3. You need to have a back-up plan or another source of income while you are building a freelance writing business.

4. Learn as much as you can about writing, grammar and word processing tools before you start working as a writer.

With those things said, here are the benefits of being a freelance writer and why this may be the right career for you:

  • Freelance Writing is very flexible with no set hourly requirements each day. However, as a writer you must be able to set aside a certain amount of uninterrupted time daily to be successful (and earn enough money).
  • Freelance Writing is perfect for self-motivated people to earn the kind of living they desire. No more waiting for the boss to see your value and promote you. You must work hard to get where you want to be with your career and earn good wages.
  • Freelance Writing is family-friendlyand works well for people with other committments such as caring for children or elderly family members. You can make your own schedule, but again you must make time for your business too.
  • Freelance Writing is the perfect creative outlet for those who have dull careers or need a form of expression. You can write on any topic you desire and make a living. However, you will be expected to research and write on specific topics for clients often.
  • Freelance Writing can help you earn more than what you may currently be making in your day job. However, without constant searching for new clients, marketing your business and charging decent rates, you wont make enough to survive.

So take some time to absorb these things and consider whether or not freelance writing is the best choice for you? If you want to learn more, check out my 6 week virtual course  over at Freelance Writing Class to find out how you can earn as a freelance writer!

Paragraph Structure for Web Writing

25 May

As you have been looking through popular websites, following your favorite writers and even dabbling in some web writing on your own, you may have noticed a pattern in the way web writing looks.

There is a certain format that seems to look better on most websites. This is not by accident. Professional web content writers understand that the way paragraphs and entire pages of content are formatted bears an impact on how well the website will perform and how readers will respond.

When you were a student, you were probably taught in English class that writers start out their work by writing a main sentence, followed by supporting sentences. Once the thought or idea is developed and a new thought is introduced, a new paragraph starts. This is fine for creative writing and for writing for traditional print publications, but for web writing, it’s a little different.

Writing for the web uses those same basic principles and takes them to the next level. Because you’ve already learned how website viewers read web pages and how they find websites, you may be trying to figure out how this applies to the format for web articles and content?

Simply put, the format you should write in has a little more to do with keeping readers’ attention and less to do with writing full paragraphs in the traditional sense. Writing paragraphs that appeal to the way people review information online becomes a critical aspect of how you will format your writing.

As you begin writing for the web, you may be tempted to write just as you always have as a creative or technical writer. While you may already have a great personal talent for writing, your writing will not perform as well on a website if you fail to recognize how people read online. In general, your sentence structure should be broken down into a simpler format so that it doesn’t overwhelm readers who are scanning the page for pertinent information.

Rule of thumb as a web writer – Keep It Simple!

 

  • Limit paragraphs to one compelling or interesting opening line or sentence. Then follow with two to three supporting sentences.

 

  • Limit paragraphs to 100 words or less for the maximum results and the increased likelihood that someone will actually read your article or content.

 

  • Limit searchable keywords to once per sentence, as anymore than that will be considered spam or trying to trick the search engines.

 

  • Use hyper-links on the desired keywords or those that are relevant to the topic of the content itself once per paragraph.

 

  • Make sure that all titles and subtitles include at least one of the keywords and bold all titles.

 

  • Keep articles between 450 – 600 words in length as that is the optimal length for web writing.

Want to learn more? Check out Freelance Writing Class for more tips on becoming a well-paid web writer!

How Writing for the Web is Different than Other Forms of Writing

24 May

Today, I would like to share an excerpt from my Freelance Writing Class on the topic of web copy writing vs. traditional creative writing. I hope you learn something here that can help you develop more web worthy writing skills.

Writing for the web is a true form of expression, just as any other form of creative writing is. It takes a great deal of imagination and introspect to piece together sentences and keywords in a format that is interesting to readers. Nothing could be more challenging than trying to keep an audience with a 30 second attention span intrigued enough to read through an entire article. This is the absolute uniqueness of writing for the web and why it appeals to people who are trying to create income as web copy writers today.

When it comes down to the actual differences in web writing versus other forms of writing, the simplest answer can often be the most confusing aspect of web writing. As each project is different, there is no one “set in stone” method to write for the web, but there is a system that can be applied to each web writing project which will guarantee the best results from your efforts. Without this system, no amount of writing or keyword placement is going to help you get traffic to your website or blog. 

Writing for the web takes planning ahead. This is where many traditional writers get stuck. While creative writing depends on the right side of the brain to come up with the ideas, twists and turns of the story or poem; writing for the web means using the left side of the brain simultaneously to actually plan out the content itself ahead of time. This can be as simple as a template for writing web friendly articles. Or it can mean actually mapping out a website ahead of time to determine the way readers will navigate through the site and what will peak their interest and in what order.

Want to learn more about the best system for writing for the web and how it can help you learn to earn? Check out my 6 week course today!

Click here to go to FREELANCE WRITING CLASS

Copy Writing 101: Getting Started as a Freelancer

23 May

Ever since I made the leap of faith to become a web copy writer over five years ago, a lot of people have asked me, “how I did it?”  To be honest, it was not an easy transition from being a corporate HR manager to that of a home based freelancer. There have been a few bumps in the road, but I knew if I stuck with it long enough I would see the fruits of my labor. And over the years, I have.

 So, if you are wondering if this may be a valid career choice for you, here’s some quick advice on getting started!

1. Keep your day job for at least six months. One of the biggest mistakes many work at home wannabee’s do is quit a perfectly great job right away. Not only is this foolish financially, but what if you realize you don’t really like being at home full time? Stay in your current job and write on the side for a while. During this time, develop your skills, pick up clients and learn the ropes of copy writing. Before long, your freelance work will outweigh your outside the home job and you can put in a notice.

2. Devote time to write daily. While you are working on building a nice career in copy writing, start developing the habits which will make you successful for the long-term. Most copy writers spend between 4-8 hours daily at their desks, researching and writing copy for a variety of clients. Many work longer hours to meet deadlines or manage multiple projects around other responsibilities. To do copy writing on a full time basis, you must LOVE writing a lot and you must be able to do this 30-40 hours a week or more.

3. Learn all you can about copy writing. One of the best ways to ramp up your career as a freelance copy writer is to learn from other writers before you. That means taking classes, participating in webinars, reading great books on writing, and studying the masters of marketing copy. A good low cost alternative to a college class is my 6 week freelance writing class where I teach you everything I have learned over the last 5 years as a web copy writer and how you can get started (and find paying work).

4. Select a writing mentor. Just as you would starting out in any other career, finding a good mentor is a critical aspect of becoming a highly compensated copy writer. A mentor should have at least five or more years of writing experience and be able to answer your general questions about freelancing, give you advice on locating work, and provide feedback on your written work. I can’t tell you how many times I have gone to my mentor(s) with questions and found the help and encouragement I needed to make sound decisions as a writer.

Well, that’s about all I can tell you about getting started as a copy writer. There is a HUGE market out there of businesses and clients who need supperb copy – so go out there and grab ’em!

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About the Author: Tess C. Taylor, Owner of Taylor Resources Writing, is a skilled web copy writer from Charleston, South Carolina who specializes in helping small business owners project the right message online. She has personally written over 2,500 articles, managed 100+ web copy projects and is regularly featured on The Chamber of Commerce, FindVenture, WiseGeek, US News, Yahoo and more as a business and careers writer. You can find out more by visiting HTTP://WWW.TRWRITING.COM today!

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Career Opportunities for Web Copy Writers

5 May

In addition to writing, one of my favorite activities is to post opportunities for web copy writers on my Freelance Writing Class website, home of a little virtual course I wrote last year about getting into freelance writing as a career. There are literally thousands of ways in which copy writers can earn a decent living, either part time or full time.

The advantages of being a freelance web copy writer are endless, including:

  • The freedom to work from home or anywhere an Internet connection exists.
  • Flexible schedule that fits well with family life or other responsibilities.
  • The ability to take on as little or as many writing projects needed to earn an income.
  • Being your own boss has many perks and increases confidence.
  • Experiencing different industries and cultures around the world.

For me, becoming a web copywriter has been the single-most rewarding aspect of my adult life. Despite having worked in human resources for well over 14 years, I found that my transition to becoming a freelancer was a positive one. While I won’t paint a completely rosey picture because this choice has had it’s ups and downs just like any career, I can say that I am more fulfilled as a career-woman and feel much more in control of my family finances than I ever did working outside the home in a corporate day job.

If you are exploring the many opportunities in web copy writing work, in addition to my freelance writing  jobs page at Freelance Writing Class, here are some resources to help you get started (and where I found a lot of inspiration over the years!) :

Freelance Writing Jobs – one of the largest and well-respected sources for information on freelance writing and career opportunities. Multiple job postings and information to keep you in the know.

Freelance Writing – Helping freelance writers succeed since 1997, this website will give you insight and information about freelance copy writing opportunites and contests around the globe.

Online Writing Jobs – Find organized lists and sources of information on freelance copy writing gigs all over. I return to this list time and again for updated opportunities.

Writing Career – posts updated freelance writing job leads from Craigslist and other online job boards. Nice resource and fun way to find work online.

FlexJobs – This is the only membership freelance writing job resource I recommend. Why? Because I personally worked for FlexJobs when I was first starting out as a freelance writer!  I know from first-hand experience that all of the freelance writing job leads are legit, well-researched and updated on a daily basis by real people to make sure only the best jobs are listed.

So, if you are trying to find your way as a freelance web copy writer, or you are searching for new opportunities – be sure to check out the above sources for fresh job leads and inspiration!

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About the Author: Tess C. Taylor, Owner of Taylor Resources Writing, is a web copy writer in Charleston, South Carolina who has been featured on The Chamber of Commerce, Yahoo and US News. She has been writing for 5 years and has published over 2,500 articles and 100 websites on business and career topics around the world.