Archive | quality content RSS feed for this section

The Secrets to Web Content that Sells

13 Jun

The best web developers understand that a critical part of every website design is the actual web content on every page. This content is what drives viewers to the website, and it is what keeps viewers interested in what the website has to offer. Additionally, web content compels website viewers to take action and either buy something or want to learn more. In order to write excellent web content, it is important to understand the basic fundamentals of writing search engine optimized copy. Here are some guidelines for writing web content that sells.

Web Content Research

Expert web content writers understand that before one word is every written for a website, research must be done first. This research consists of learning more about the niche industry or hobby that the website is about. This means reading up on the industry, as well as finding out what the top competitors are including on their websites. Any business that wants to get ahead in a smart way will take the time to research competitors first. Do this right and you have a great start to creating web content that sells!

Web Content Keywords

When consumers are looking for something on the Internet, they will generally type in a series of keywords into a search engine. These keywords are what lead viewers to particular websites. The websites which have enough of these keywords included in the web content get the best results in the search engines. This is often referred to as search engine optimization, or SEO. When writing content, be sure to use keyword research tools to indentify the top five keyword combinations for the best results for your website.

Web Content Word Counts

Another way to web content success is to make sure that you follow the rules when it comes to the actual word count of your web copy. Many people do not understand that if you do not have at least 250 words on a web page, it will simply be ignored by most major search engines like Google, Yahoo, and Bing. Be sure to write at least 250 words for each page. In addition, do not get carried away with your keywords, which will only cause your pages to be dropped entirely!

Web Content Paragraph Structure

Most readers will spend approximately 30 seconds or less reading your web content, so keep your sentences easy to read to keep them interested. Limit each paragraph to no more than 3-4 sentences and make sure that they make overall sense. Each paragraph should start with a compelling sentence and end with another compelling sentence to lead readers to the next paragraph. Remember, you are not writing a novel here, just great web content!

Call to Action in Web Content

Lastly, if you want to write the very best web content, you must include a call to action for your readers. Near the middle to the end of the web content, be sure to ask the reader to take action such as exploring other parts of the website (through imbedded links), pick up the phone to call, make a purchase, or send an email through a web contact form. The goal of the website is to not have people get stuck reading through many pages of content, but rather to take clear action.

As you write your web content, be sure to take the time to proofread it and spell check it so that your website comes off as intelligent and authoritative to readers. The basics of good writing apply to web content and will help your copy to sell to viewers. By following the above tips, your web content will improve and you will get positive results in terms of selling your ideas, services and products on a website marketing platform.

Paragraph Structure for Web Writing

25 May

As you have been looking through popular websites, following your favorite writers and even dabbling in some web writing on your own, you may have noticed a pattern in the way web writing looks.

There is a certain format that seems to look better on most websites. This is not by accident. Professional web content writers understand that the way paragraphs and entire pages of content are formatted bears an impact on how well the website will perform and how readers will respond.

When you were a student, you were probably taught in English class that writers start out their work by writing a main sentence, followed by supporting sentences. Once the thought or idea is developed and a new thought is introduced, a new paragraph starts. This is fine for creative writing and for writing for traditional print publications, but for web writing, it’s a little different.

Writing for the web uses those same basic principles and takes them to the next level. Because you’ve already learned how website viewers read web pages and how they find websites, you may be trying to figure out how this applies to the format for web articles and content?

Simply put, the format you should write in has a little more to do with keeping readers’ attention and less to do with writing full paragraphs in the traditional sense. Writing paragraphs that appeal to the way people review information online becomes a critical aspect of how you will format your writing.

As you begin writing for the web, you may be tempted to write just as you always have as a creative or technical writer. While you may already have a great personal talent for writing, your writing will not perform as well on a website if you fail to recognize how people read online. In general, your sentence structure should be broken down into a simpler format so that it doesn’t overwhelm readers who are scanning the page for pertinent information.

Rule of thumb as a web writer – Keep It Simple!

 

  • Limit paragraphs to one compelling or interesting opening line or sentence. Then follow with two to three supporting sentences.

 

  • Limit paragraphs to 100 words or less for the maximum results and the increased likelihood that someone will actually read your article or content.

 

  • Limit searchable keywords to once per sentence, as anymore than that will be considered spam or trying to trick the search engines.

 

  • Use hyper-links on the desired keywords or those that are relevant to the topic of the content itself once per paragraph.

 

  • Make sure that all titles and subtitles include at least one of the keywords and bold all titles.

 

  • Keep articles between 450 – 600 words in length as that is the optimal length for web writing.

Want to learn more? Check out Freelance Writing Class for more tips on becoming a well-paid web writer!

Copy Writing 101: Getting Started as a Freelancer

23 May

Ever since I made the leap of faith to become a web copy writer over five years ago, a lot of people have asked me, “how I did it?”  To be honest, it was not an easy transition from being a corporate HR manager to that of a home based freelancer. There have been a few bumps in the road, but I knew if I stuck with it long enough I would see the fruits of my labor. And over the years, I have.

 So, if you are wondering if this may be a valid career choice for you, here’s some quick advice on getting started!

1. Keep your day job for at least six months. One of the biggest mistakes many work at home wannabee’s do is quit a perfectly great job right away. Not only is this foolish financially, but what if you realize you don’t really like being at home full time? Stay in your current job and write on the side for a while. During this time, develop your skills, pick up clients and learn the ropes of copy writing. Before long, your freelance work will outweigh your outside the home job and you can put in a notice.

2. Devote time to write daily. While you are working on building a nice career in copy writing, start developing the habits which will make you successful for the long-term. Most copy writers spend between 4-8 hours daily at their desks, researching and writing copy for a variety of clients. Many work longer hours to meet deadlines or manage multiple projects around other responsibilities. To do copy writing on a full time basis, you must LOVE writing a lot and you must be able to do this 30-40 hours a week or more.

3. Learn all you can about copy writing. One of the best ways to ramp up your career as a freelance copy writer is to learn from other writers before you. That means taking classes, participating in webinars, reading great books on writing, and studying the masters of marketing copy. A good low cost alternative to a college class is my 6 week freelance writing class where I teach you everything I have learned over the last 5 years as a web copy writer and how you can get started (and find paying work).

4. Select a writing mentor. Just as you would starting out in any other career, finding a good mentor is a critical aspect of becoming a highly compensated copy writer. A mentor should have at least five or more years of writing experience and be able to answer your general questions about freelancing, give you advice on locating work, and provide feedback on your written work. I can’t tell you how many times I have gone to my mentor(s) with questions and found the help and encouragement I needed to make sound decisions as a writer.

Well, that’s about all I can tell you about getting started as a copy writer. There is a HUGE market out there of businesses and clients who need supperb copy – so go out there and grab ’em!

___________________________________________________________________________________________________________________________

About the Author: Tess C. Taylor, Owner of Taylor Resources Writing, is a skilled web copy writer from Charleston, South Carolina who specializes in helping small business owners project the right message online. She has personally written over 2,500 articles, managed 100+ web copy projects and is regularly featured on The Chamber of Commerce, FindVenture, WiseGeek, US News, Yahoo and more as a business and careers writer. You can find out more by visiting HTTP://WWW.TRWRITING.COM today!

____________________________________________________________________________________________________________________________

How to Use PLR for Effective Small Business Marketing

21 May

If you’ve never heard of PLR before, you are not alone. This relatively “secret” form of content marketing has been around for quite some time with online marketers. PLR means “Private Label Rights” and it’s used to describe copy that is written for you for the purposes of private use for blogs, websites, email marketing and more. Essentially, you can buy pre-written articles and content for your small business niche, and use it virtually any way you wish. This time saving resource can help a small business owner get on top of marketing initiatives and provide more ideas for educating potential clients about the business.

But should you be using PLR for your small business? Here are some tips for using it the right way to market your business…

PLR is cheap, but you must rewrite it.  If you are a small business owner on a tight budget, you can buy PLR articles relatively cheaply in comparison to having original articles and content written for you. That is, if you have the time to re-write the content to make sure it gets past Google’s duplicate content system. The biggest mistake you can make is to simply copy and paste the content to your website or blog without re-writing PLR first. To get the most out of your investment, hire a freelance writer to re-write the content for you so that it is 100% original and promotes your business through links.

PLR provides content for other marketing needs. One of the best ways to use PLR as a small business owner is to repurpose it for use on other marketing materials – like newsletters, flyers and reports. Take PLR that is on a specific topic and combine it into one larger document to form a simple report. Use the most relevant paragraphs in the PLR to start new blog posts and topics on your community forums. Or take the PLR and use it on facebook or twitter, sentence by sentence, to generate interest in your business.

PLR can be resold for profit. A great way for any small business owner to increase profits is to organize the PLR material into eBooks or video tutorials to be sold to customers. Gather the best PLR and write a simple eBook that can be formatted and sold online via your website, eBook or print on demand programs. If you are feeling generous, use your eBooks as a giveaway on your websites and blogs to increase subscriptions from viewers. Use the PLR to create a video series on how to do something, in your business niche. All of these things can help establish you as the expert in your particular field and generate additional income for you at the same time.

So if you are ready to delve into PLR, be sure to follow the rules and you will see results in a relatively short period of time. Again, take the time to hire an experienced copy writer to help you get the most out of your PLR.

If you are looking for some good sources of quality PLR, check out the following reputable PLR providers here:

All Quality PLR

Easy PLR

All Private Label Content

PLR Private Label Rights

Mom PLR eBooks and More!

_____________________________________________________________________________________

About the Author: Tess C. Taylor, Owner of Taylor Resources Writing, is a skilled web copy writer from Charleston, South Carolina who specializes in helping small business owners project the right message online. She has personally written over 2,500 articles, managed 100+ web copy projects and is regularly featured on The Chamber of Commerce, FindVenture, WiseGeek, US News, Yahoo and more as a business and careers writer. You can find out more by visiting HTTP://WWW.TRWRITING.COM today!

_____________________________________________________________________________________

Why Every Small Business Needs a Skilled Copy Writer

20 May

Are you struggling with your online marketing strategy?

There is so much talk today about how small businesses can best stay on top of market trends and direct customers to their websites to drum up more business. With over 75% of customers spending their time researching companies online before even setting foot in a store, a small business owner should be taking advantage of this huge market of consumers. As a small business owner, you can do this effectively by harnessing the power of article marketing, social media outlets, and SEO web content creation.

But you don’t have to do this alone. Here are some reasons why you should partner with a skilled copy writer.

Save Time – You can shave a great deal off your To-Do list by allowing a copy writer to come up with content for your marketing efforts. There’s no point in taking hours to research and come up with good topics to write about, especially if writing is not one of your strong points. Let someone who can do this efficiently do the work for you and save you time.

Save Money – When it comes to making the best investments in your business, article marketing, social media and optimized web content should be at the top of your advertising methods. But you don’t want to pay a small fortune for this content – let an affordable web copy writer  in Charleston do this for you at a fraction of the price a big name content site may charge.

Get Better Results – That’s right, allowing a copy writer to do the work of researching top SEO keywords that will point those pesky search engines to your website is far more productive than trying to write some dry text yourself. Get more desirable results by partnering with an experienced copy writer.

Enjoy Support – You are not in this alone. When you select a copy writer to take on your most important material for your business, you not only make a friend, but a partner who will be there to back you up along the way. Copy writers care about what they do and they care about your success too!

Ready to work with a web copy writer who has a track record for helping small business owners achieve success with online marketing? Tess C. Taylor, owner of Taylor Resources Writing in Charleston, South Carolina is an experienced web copy writer ready to make your online marketing goals a reality. Contact her today for a free, no obligation quote or just to chat about your business goals!

Small Business + Web Copy Writer = Online Marketing Success

12 May

If you are the owner of a small business, perhaps you are struggling to get your message across to the rest of the world? This is actually a common issue with entrepreneurs. Sure, you try to do a lot of this on your own or you hire a young person on your crew to handle your online marketing efforts, but is it really enough? Having a website or posting on social media are only small pieces of the puzzle. Chances are, your true message is lost in translation because you don’t have the time or a real understanding of online marketing processes. That’s where a professional web copy writer can help!

Here’s why hiring a website copy writer can create an abundance of success for your business…

Web copy writers understand how to write compelling content that sells. You may have tried to write something for your website, your facebook page, and even print materials. However well your intentions have been, the copy is probably lacking that “punch” that’s needed to get readers to respond in a positive way. Copy writers know how to get inside the mind of your customers and get them to take action. They write in way that doesn’t come off as too sales-pitched, yet creates a buzz about what you can offer above your competitors.

Web copy writers understand the fundamentals of search engine optimization. A website is a nice tool for any business to use. But without content that’s search engine friendly, even the prettiest website will falter. In order for the search engines to find your web presence, you must have web content that’s written using strict SEO guidelines set forth by major search engines like Google, Bing and Yahoo. Don’t leave this to chance and hire a cheap ‘keyword stuffer’ who will actually reduce your website efforts to a pile of rubble. Get a skilled copy writer with a record of success from previous clients.

Web copy writers know how to solidify your message online. Great web copy starts with creating a clear message of your business. When you work closely with a seasoned web copy writer in Charleston, you can bet that this person will see the bigger picture about what you hope to achieve. Instead of quantity, the focus should be on quality of your message across all channels. Your web copy writer can hone in on this message and make sure that it’s being communicated throughout all your online marketing efforts.

Your web copy writer is a versatile and networked creative. If you are looking for help in any area of your business marketing efforts, no one is better at this than a skilled web copy writer. As professionals, we love helping others reach their goals through a clever marketing strategy. Writers can usually handle a wide range of PR and online marketing projects, from articles and press releases to reports, print marketing materials and blogs. Find a quality web copy writer and you open the door to a huge network of creatives who can help you in any area of your business.

So, whether you have a simple copy writing project or just need help in some area of business marketing, pick up the phone and call a web copy writer who has the expertise to help you become more successful this year. In Charleston, call 843-548-0077 to speak with Tess C. Taylor of Taylor Resources Writing.

Using Google Calendar to Set Up an Easy Blogging Editorial Calendar

3 May

This week, the 2011 Wordcount Blogathon launched with some great incentives to start blogging daily! At last count, there were over 200 unique blogs participating in this fun activity. When you think about it, that’s a lot of blog posts! 

To start things off right, I decided to be proactive with my own blog and set up an easy editorial calendar using Google calendar. I use this free web-based calendar for so many things in my Charleston copy writing business. From booking private clients and scheduling myself for events, to setting up reminders for project deadlines and important networking meetings – I use Google calendar ALL the time. The cool thing is that it’s not only just a nice web-based calendar, it has a lot of great features such as sending invitations to others for meetings, and text message reminders right to any mobile device! Without this technology wonder, I would be lost most days!

So, when it came down to the Blogathon, I wanted to get myself set up with fresh ideas and reminders for topic days on my Google calendar so I have it all planned out. That way I don’t forget a day or get burnt out on blogging.

Here’s how I set up an Editorial Calendar for the Blogathon:

  1. Signed into my Google accounts
  2. Clicked on “Calendar” which took me to another page
  3. Set up a New Calendar Named “Blogathon”
  4. Added a Daily Topic for each day of the month of May
  5. Set up reminders to send me a text and email each day

It really was that easy! Anyone can use this handy FREE tool to create an online editorial calendar to maintain a blog. Try to think of topics that are relevant to your business, what your clients or friends may be into, and in a specific order that makes the best sense. If you have a complex topic, try breaking it up into a series and then writing about it for a few days – expanding on the topic as you go.

Wishing all the participants of the 2011 Wordcount Blogathon the best of success! Looking forward to getting to know others, share some great information and make new friends.

OK now it’s YOUR turn – how are you keeping track of your blog posts??? Please leave comments below!

About the Author:

Tess C. Taylor, Web Copy Writer and Owner of Taylor Resources Writing, has been writing for the web since 2007. After transitioning from a 14 year career in Human Resources, Tess writes on many topics close to the hearts of small business owners and entrepreneurs. Her work has been featured on Yahoo Business, US News and Chamber of Commerce. For more information about Tess, please visit www.trwriting.com