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The Secrets to Web Content that Sells

13 Jun

The best web developers understand that a critical part of every website design is the actual web content on every page. This content is what drives viewers to the website, and it is what keeps viewers interested in what the website has to offer. Additionally, web content compels website viewers to take action and either buy something or want to learn more. In order to write excellent web content, it is important to understand the basic fundamentals of writing search engine optimized copy. Here are some guidelines for writing web content that sells.

Web Content Research

Expert web content writers understand that before one word is every written for a website, research must be done first. This research consists of learning more about the niche industry or hobby that the website is about. This means reading up on the industry, as well as finding out what the top competitors are including on their websites. Any business that wants to get ahead in a smart way will take the time to research competitors first. Do this right and you have a great start to creating web content that sells!

Web Content Keywords

When consumers are looking for something on the Internet, they will generally type in a series of keywords into a search engine. These keywords are what lead viewers to particular websites. The websites which have enough of these keywords included in the web content get the best results in the search engines. This is often referred to as search engine optimization, or SEO. When writing content, be sure to use keyword research tools to indentify the top five keyword combinations for the best results for your website.

Web Content Word Counts

Another way to web content success is to make sure that you follow the rules when it comes to the actual word count of your web copy. Many people do not understand that if you do not have at least 250 words on a web page, it will simply be ignored by most major search engines like Google, Yahoo, and Bing. Be sure to write at least 250 words for each page. In addition, do not get carried away with your keywords, which will only cause your pages to be dropped entirely!

Web Content Paragraph Structure

Most readers will spend approximately 30 seconds or less reading your web content, so keep your sentences easy to read to keep them interested. Limit each paragraph to no more than 3-4 sentences and make sure that they make overall sense. Each paragraph should start with a compelling sentence and end with another compelling sentence to lead readers to the next paragraph. Remember, you are not writing a novel here, just great web content!

Call to Action in Web Content

Lastly, if you want to write the very best web content, you must include a call to action for your readers. Near the middle to the end of the web content, be sure to ask the reader to take action such as exploring other parts of the website (through imbedded links), pick up the phone to call, make a purchase, or send an email through a web contact form. The goal of the website is to not have people get stuck reading through many pages of content, but rather to take clear action.

As you write your web content, be sure to take the time to proofread it and spell check it so that your website comes off as intelligent and authoritative to readers. The basics of good writing apply to web content and will help your copy to sell to viewers. By following the above tips, your web content will improve and you will get positive results in terms of selling your ideas, services and products on a website marketing platform.

What I Learned From Blogging Everyday for a Month

29 May

During the month of May, I decided to participate in the 2011 WordCount Blogathon, which required posting once a day to ‘A Journey of Words’. For a busy freelance web copy writer, this was no easy task. First of all, I had to dedicate at least 30 minutes daily to writing a blog post. Secondly, I had to come up with topics that would be of interest to my readers. Lastly, I had to stick with something for an entire month, something I have struggled with in the past. But here I am, at the end of this challenge and I did it!

During this time, here’s what I learned:

1. Blogging can be a great way to connect with readers and meet new contacts. Throughout the month, I had the honor of getting comments from a huge audience of fellow bloggers, writers and business owners around the world. A few even agreed to be guest bloggers, which was such a treat. I have to say that the rewards of blogging are many.

2. Blogging teaches discipline as a freelancer. One of the biggest fears I had going into the Blogathon was that I would not have the time to blog daily. Instead, I found that the time I spent blogging taught me a lot about being committed to something bigger than myself. I became more disciplined and stopped letting things distract me from my purpose as a writer.

3. Blogging daily is a great source of free advertising. Over the entire month, I used Google alerts to track my success as a blogger, specifically to see if my name came up often through web searches. You may have noticed that there were specific keywords highlighted in most posts (but not all). These keywords helped my website to rank higher and I got a lot of Google hits on my name and my blog feeds.

Spending time on your blog daily, or at least a few times a week, can be a great way to build a steady following of people, make new friends and build awareness about your business or passions. I fully intend to use my blog as a tool to reach more people and share information in a big way this year.

Now it’s your turn to share – How do you benefit from blogging?

Why Facebook Fans Matter to Small Businesses

26 May

Does your business have a facebook fan page?

Have you been trying to figure out how to use this social media outlet to reach more of your target market?

How can you use facebook to build a loyal following of customers?

These, and many other questions are on the minds of small business owners everywhere. Social media should be at the very top of any business marketing plan. Why? Because it’s a cheap and easy way to interact with people online from all walks of life. It’s also becoming the go-to place for consumers. Just in the last year, facebook saw a huge increase in the numbers of consumers who use this website to research businesses, shop for products and services, and connect with local merchants. Just since the beginning of 2011, there are some 600 million facebook users. Consumers love to share information about their favorite stores, restaurants and services with their networks, which can range in the thousands on facebook.

A growing trend in small business online marketing is using facebook as a primary platform to launch a new idea. Before even building a website or engaging in other marketing efforts, many small businesses are simply building facebook pages and trying to earn followers through good old-fashioned networking.  And this effort works wonders! I’ve personally worked with small business owners who have used this technique to pre-launch a business website, and they have amassed hundreds of eager followers who have converted over to customers within days.

Facebook fans matter a lot to small businesses who may not have the means to pay for other types of advertising. Many small businesses just use facebook as a way to talk about new products and services, using images and website links to invite others to explore more. Some use facebook as a way to research and find new customers online that fit certain demographics. Others use social media to share information and hold contests to help generate more interest.

Perhaps the best way to use facebook and other forms of social media for a small business is to generate more web traffic. Because facebook happens to be in the number 2 spot currently on Alexa’s Top 500 Global sites, it’s really hard to beat in terms of web traffic. Put a post on facebook, and within 24 hours you can expect your website traffic stats to go up as well. I’ve seen it work time and again with clients as well as my own business.

So, if your business doesn’t have a facebook presence yet, or you are not fully maximizing it with daily posts – get in touch with me so I can help you take advantage of this excellent small business resource. I will be happy to show you how to use facebook to your advantage and why facebook fans should matter to your business.

Paragraph Structure for Web Writing

25 May

As you have been looking through popular websites, following your favorite writers and even dabbling in some web writing on your own, you may have noticed a pattern in the way web writing looks.

There is a certain format that seems to look better on most websites. This is not by accident. Professional web content writers understand that the way paragraphs and entire pages of content are formatted bears an impact on how well the website will perform and how readers will respond.

When you were a student, you were probably taught in English class that writers start out their work by writing a main sentence, followed by supporting sentences. Once the thought or idea is developed and a new thought is introduced, a new paragraph starts. This is fine for creative writing and for writing for traditional print publications, but for web writing, it’s a little different.

Writing for the web uses those same basic principles and takes them to the next level. Because you’ve already learned how website viewers read web pages and how they find websites, you may be trying to figure out how this applies to the format for web articles and content?

Simply put, the format you should write in has a little more to do with keeping readers’ attention and less to do with writing full paragraphs in the traditional sense. Writing paragraphs that appeal to the way people review information online becomes a critical aspect of how you will format your writing.

As you begin writing for the web, you may be tempted to write just as you always have as a creative or technical writer. While you may already have a great personal talent for writing, your writing will not perform as well on a website if you fail to recognize how people read online. In general, your sentence structure should be broken down into a simpler format so that it doesn’t overwhelm readers who are scanning the page for pertinent information.

Rule of thumb as a web writer – Keep It Simple!

 

  • Limit paragraphs to one compelling or interesting opening line or sentence. Then follow with two to three supporting sentences.

 

  • Limit paragraphs to 100 words or less for the maximum results and the increased likelihood that someone will actually read your article or content.

 

  • Limit searchable keywords to once per sentence, as anymore than that will be considered spam or trying to trick the search engines.

 

  • Use hyper-links on the desired keywords or those that are relevant to the topic of the content itself once per paragraph.

 

  • Make sure that all titles and subtitles include at least one of the keywords and bold all titles.

 

  • Keep articles between 450 – 600 words in length as that is the optimal length for web writing.

Want to learn more? Check out Freelance Writing Class for more tips on becoming a well-paid web writer!

How Writing for the Web is Different than Other Forms of Writing

24 May

Today, I would like to share an excerpt from my Freelance Writing Class on the topic of web copy writing vs. traditional creative writing. I hope you learn something here that can help you develop more web worthy writing skills.

Writing for the web is a true form of expression, just as any other form of creative writing is. It takes a great deal of imagination and introspect to piece together sentences and keywords in a format that is interesting to readers. Nothing could be more challenging than trying to keep an audience with a 30 second attention span intrigued enough to read through an entire article. This is the absolute uniqueness of writing for the web and why it appeals to people who are trying to create income as web copy writers today.

When it comes down to the actual differences in web writing versus other forms of writing, the simplest answer can often be the most confusing aspect of web writing. As each project is different, there is no one “set in stone” method to write for the web, but there is a system that can be applied to each web writing project which will guarantee the best results from your efforts. Without this system, no amount of writing or keyword placement is going to help you get traffic to your website or blog. 

Writing for the web takes planning ahead. This is where many traditional writers get stuck. While creative writing depends on the right side of the brain to come up with the ideas, twists and turns of the story or poem; writing for the web means using the left side of the brain simultaneously to actually plan out the content itself ahead of time. This can be as simple as a template for writing web friendly articles. Or it can mean actually mapping out a website ahead of time to determine the way readers will navigate through the site and what will peak their interest and in what order.

Want to learn more about the best system for writing for the web and how it can help you learn to earn? Check out my 6 week course today!

Click here to go to FREELANCE WRITING CLASS

How to Use PLR for Effective Small Business Marketing

21 May

If you’ve never heard of PLR before, you are not alone. This relatively “secret” form of content marketing has been around for quite some time with online marketers. PLR means “Private Label Rights” and it’s used to describe copy that is written for you for the purposes of private use for blogs, websites, email marketing and more. Essentially, you can buy pre-written articles and content for your small business niche, and use it virtually any way you wish. This time saving resource can help a small business owner get on top of marketing initiatives and provide more ideas for educating potential clients about the business.

But should you be using PLR for your small business? Here are some tips for using it the right way to market your business…

PLR is cheap, but you must rewrite it.  If you are a small business owner on a tight budget, you can buy PLR articles relatively cheaply in comparison to having original articles and content written for you. That is, if you have the time to re-write the content to make sure it gets past Google’s duplicate content system. The biggest mistake you can make is to simply copy and paste the content to your website or blog without re-writing PLR first. To get the most out of your investment, hire a freelance writer to re-write the content for you so that it is 100% original and promotes your business through links.

PLR provides content for other marketing needs. One of the best ways to use PLR as a small business owner is to repurpose it for use on other marketing materials – like newsletters, flyers and reports. Take PLR that is on a specific topic and combine it into one larger document to form a simple report. Use the most relevant paragraphs in the PLR to start new blog posts and topics on your community forums. Or take the PLR and use it on facebook or twitter, sentence by sentence, to generate interest in your business.

PLR can be resold for profit. A great way for any small business owner to increase profits is to organize the PLR material into eBooks or video tutorials to be sold to customers. Gather the best PLR and write a simple eBook that can be formatted and sold online via your website, eBook or print on demand programs. If you are feeling generous, use your eBooks as a giveaway on your websites and blogs to increase subscriptions from viewers. Use the PLR to create a video series on how to do something, in your business niche. All of these things can help establish you as the expert in your particular field and generate additional income for you at the same time.

So if you are ready to delve into PLR, be sure to follow the rules and you will see results in a relatively short period of time. Again, take the time to hire an experienced copy writer to help you get the most out of your PLR.

If you are looking for some good sources of quality PLR, check out the following reputable PLR providers here:

All Quality PLR

Easy PLR

All Private Label Content

PLR Private Label Rights

Mom PLR eBooks and More!

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About the Author: Tess C. Taylor, Owner of Taylor Resources Writing, is a skilled web copy writer from Charleston, South Carolina who specializes in helping small business owners project the right message online. She has personally written over 2,500 articles, managed 100+ web copy projects and is regularly featured on The Chamber of Commerce, FindVenture, WiseGeek, US News, Yahoo and more as a business and careers writer. You can find out more by visiting HTTP://WWW.TRWRITING.COM today!

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Why Every Small Business Needs a Skilled Copy Writer

20 May

Are you struggling with your online marketing strategy?

There is so much talk today about how small businesses can best stay on top of market trends and direct customers to their websites to drum up more business. With over 75% of customers spending their time researching companies online before even setting foot in a store, a small business owner should be taking advantage of this huge market of consumers. As a small business owner, you can do this effectively by harnessing the power of article marketing, social media outlets, and SEO web content creation.

But you don’t have to do this alone. Here are some reasons why you should partner with a skilled copy writer.

Save Time – You can shave a great deal off your To-Do list by allowing a copy writer to come up with content for your marketing efforts. There’s no point in taking hours to research and come up with good topics to write about, especially if writing is not one of your strong points. Let someone who can do this efficiently do the work for you and save you time.

Save Money – When it comes to making the best investments in your business, article marketing, social media and optimized web content should be at the top of your advertising methods. But you don’t want to pay a small fortune for this content – let an affordable web copy writer  in Charleston do this for you at a fraction of the price a big name content site may charge.

Get Better Results – That’s right, allowing a copy writer to do the work of researching top SEO keywords that will point those pesky search engines to your website is far more productive than trying to write some dry text yourself. Get more desirable results by partnering with an experienced copy writer.

Enjoy Support – You are not in this alone. When you select a copy writer to take on your most important material for your business, you not only make a friend, but a partner who will be there to back you up along the way. Copy writers care about what they do and they care about your success too!

Ready to work with a web copy writer who has a track record for helping small business owners achieve success with online marketing? Tess C. Taylor, owner of Taylor Resources Writing in Charleston, South Carolina is an experienced web copy writer ready to make your online marketing goals a reality. Contact her today for a free, no obligation quote or just to chat about your business goals!