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The Secrets to Web Content that Sells

13 Jun

The best web developers understand that a critical part of every website design is the actual web content on every page. This content is what drives viewers to the website, and it is what keeps viewers interested in what the website has to offer. Additionally, web content compels website viewers to take action and either buy something or want to learn more. In order to write excellent web content, it is important to understand the basic fundamentals of writing search engine optimized copy. Here are some guidelines for writing web content that sells.

Web Content Research

Expert web content writers understand that before one word is every written for a website, research must be done first. This research consists of learning more about the niche industry or hobby that the website is about. This means reading up on the industry, as well as finding out what the top competitors are including on their websites. Any business that wants to get ahead in a smart way will take the time to research competitors first. Do this right and you have a great start to creating web content that sells!

Web Content Keywords

When consumers are looking for something on the Internet, they will generally type in a series of keywords into a search engine. These keywords are what lead viewers to particular websites. The websites which have enough of these keywords included in the web content get the best results in the search engines. This is often referred to as search engine optimization, or SEO. When writing content, be sure to use keyword research tools to indentify the top five keyword combinations for the best results for your website.

Web Content Word Counts

Another way to web content success is to make sure that you follow the rules when it comes to the actual word count of your web copy. Many people do not understand that if you do not have at least 250 words on a web page, it will simply be ignored by most major search engines like Google, Yahoo, and Bing. Be sure to write at least 250 words for each page. In addition, do not get carried away with your keywords, which will only cause your pages to be dropped entirely!

Web Content Paragraph Structure

Most readers will spend approximately 30 seconds or less reading your web content, so keep your sentences easy to read to keep them interested. Limit each paragraph to no more than 3-4 sentences and make sure that they make overall sense. Each paragraph should start with a compelling sentence and end with another compelling sentence to lead readers to the next paragraph. Remember, you are not writing a novel here, just great web content!

Call to Action in Web Content

Lastly, if you want to write the very best web content, you must include a call to action for your readers. Near the middle to the end of the web content, be sure to ask the reader to take action such as exploring other parts of the website (through imbedded links), pick up the phone to call, make a purchase, or send an email through a web contact form. The goal of the website is to not have people get stuck reading through many pages of content, but rather to take clear action.

As you write your web content, be sure to take the time to proofread it and spell check it so that your website comes off as intelligent and authoritative to readers. The basics of good writing apply to web content and will help your copy to sell to viewers. By following the above tips, your web content will improve and you will get positive results in terms of selling your ideas, services and products on a website marketing platform.

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Should You Use Facebook to Talk to Copy Writing Clients?

7 Jun

Facebook has opened up a bright new online community of socially conscious people who are using this website as a platform for sharing information, making new acquaintances and marketing businesses online. While this is a great way to build a following of loyal fans and readers, there is still some etiquette that needs to stay in place when communicating using social media.

A new relatively phenomena has emerged in which copy writers are communicating almost exclusively with clients on facebook, as opposed to traditional telephone or email methods. Writers (and other freelancers) are searching for potential clients on facebook, befriending them, followed by sending introductory messages. On the other side, businesses, web content companies and web developers are seeking out talented copy writers and inviting them to get on board with writing gigs. It’s basically business networking on speed!

But before you get all excited about using facebook to find and communicate with new copy writing clients, here are some things to watch out for:

1. Facebook messaging can lead to miscommunications. Sure, sending off a nice little message to a potential client can be fun, but it can also lead to certain communication snafu’s. For example, some companies prefer to be contacted through other means like email or contact form. Many get bombarded with so many inquiries, they simply block out these messages. Some may even look at your attempts as a form of unsolicited “spam” and you could turn some people off or worse yet – get banned from facebook. Remember, don’t go overboard with your inquiries and research the company fully before attempting initial communication.

2. Facebook is not a sales platform. One of the biggest pet peeves of users of social media is that some people use it as a way to continually pitch their products and services. Nothing is more annoying than allowing someone onto a followers list and then seeing just a bunch of poorly written sales pitches in every micro-feed. Think of it in terms of meeting new people in person for the first time. You wouldn’t immediately launch into a sales speech, would you? Respect others and lay off the overly sales oriented posts. Limit yourself to a sales type post once a week.

3. Beware of links in facebook messages. Unfortunately, we live in a world where scamming others and stealing information run rampant. When getting a facebook message that includes a link to a so-called “opportunity”, use extreme caution. There are an  increased number of scammers sending out links that include malware, viruses and other nasties on facebook, twitter and other social media websites. If something looks fishy, report it to facebook security and don’t allow your computer or personal information to become easy prey.

4. Nothing beats old fashioned forms of communication. I would like to say, from personal experience, that using facebook as a primary means of communication with copy writing clients is not really a good idea. For one, it’s impersonal. Messages don’t always reach the other person in a timely fashion. As much as facebook has become a place to share personal thoughts, these can also backfire and offend some people. Additionally, as a business person you should be using the telephone and email as much as you use facebook to get to know your clients. It’s the sign of a polished, and confident copy writer to be comfortable with all forms of communication, so don’t limit yourself to facebook for this purpose.

What do you think? Do you use facebook to communicate with clients – why or why not?

Why Facebook Fans Matter to Small Businesses

26 May

Does your business have a facebook fan page?

Have you been trying to figure out how to use this social media outlet to reach more of your target market?

How can you use facebook to build a loyal following of customers?

These, and many other questions are on the minds of small business owners everywhere. Social media should be at the very top of any business marketing plan. Why? Because it’s a cheap and easy way to interact with people online from all walks of life. It’s also becoming the go-to place for consumers. Just in the last year, facebook saw a huge increase in the numbers of consumers who use this website to research businesses, shop for products and services, and connect with local merchants. Just since the beginning of 2011, there are some 600 million facebook users. Consumers love to share information about their favorite stores, restaurants and services with their networks, which can range in the thousands on facebook.

A growing trend in small business online marketing is using facebook as a primary platform to launch a new idea. Before even building a website or engaging in other marketing efforts, many small businesses are simply building facebook pages and trying to earn followers through good old-fashioned networking.  And this effort works wonders! I’ve personally worked with small business owners who have used this technique to pre-launch a business website, and they have amassed hundreds of eager followers who have converted over to customers within days.

Facebook fans matter a lot to small businesses who may not have the means to pay for other types of advertising. Many small businesses just use facebook as a way to talk about new products and services, using images and website links to invite others to explore more. Some use facebook as a way to research and find new customers online that fit certain demographics. Others use social media to share information and hold contests to help generate more interest.

Perhaps the best way to use facebook and other forms of social media for a small business is to generate more web traffic. Because facebook happens to be in the number 2 spot currently on Alexa’s Top 500 Global sites, it’s really hard to beat in terms of web traffic. Put a post on facebook, and within 24 hours you can expect your website traffic stats to go up as well. I’ve seen it work time and again with clients as well as my own business.

So, if your business doesn’t have a facebook presence yet, or you are not fully maximizing it with daily posts – get in touch with me so I can help you take advantage of this excellent small business resource. I will be happy to show you how to use facebook to your advantage and why facebook fans should matter to your business.

Why Every Small Business Needs a Skilled Copy Writer

20 May

Are you struggling with your online marketing strategy?

There is so much talk today about how small businesses can best stay on top of market trends and direct customers to their websites to drum up more business. With over 75% of customers spending their time researching companies online before even setting foot in a store, a small business owner should be taking advantage of this huge market of consumers. As a small business owner, you can do this effectively by harnessing the power of article marketing, social media outlets, and SEO web content creation.

But you don’t have to do this alone. Here are some reasons why you should partner with a skilled copy writer.

Save Time – You can shave a great deal off your To-Do list by allowing a copy writer to come up with content for your marketing efforts. There’s no point in taking hours to research and come up with good topics to write about, especially if writing is not one of your strong points. Let someone who can do this efficiently do the work for you and save you time.

Save Money – When it comes to making the best investments in your business, article marketing, social media and optimized web content should be at the top of your advertising methods. But you don’t want to pay a small fortune for this content – let an affordable web copy writer  in Charleston do this for you at a fraction of the price a big name content site may charge.

Get Better Results – That’s right, allowing a copy writer to do the work of researching top SEO keywords that will point those pesky search engines to your website is far more productive than trying to write some dry text yourself. Get more desirable results by partnering with an experienced copy writer.

Enjoy Support – You are not in this alone. When you select a copy writer to take on your most important material for your business, you not only make a friend, but a partner who will be there to back you up along the way. Copy writers care about what they do and they care about your success too!

Ready to work with a web copy writer who has a track record for helping small business owners achieve success with online marketing? Tess C. Taylor, owner of Taylor Resources Writing in Charleston, South Carolina is an experienced web copy writer ready to make your online marketing goals a reality. Contact her today for a free, no obligation quote or just to chat about your business goals!

Small Business Bartering: Why it Works for Freelancers

17 May

This morning, I met with my group of Mom-trepreneurs at our favorite coffee shop in Summerville for our monthly business networking meeting. Our members include Mom’s of every type who have a wide variety of businesses, from party plans and creative services to travel agencies and cleaning companies. One of the topics that came up several times in conversation was how we, as small business women, can support each other’s businesses this Summer. During this conversation, several Mom’s expressed that they would like to achieve certain things, but had limited financial resources for a different of reasons. This is actually a common theme with start-up’s and entrepreneurs – no capital to fund ideas and needs.

So, what does a savvy business owner do when this type of scenario comes up? We barter for what we need! Yep, that’s right – the age old method of swapping services and products for what you want or need in life. Did you know that bartering was actually the way that most people exchanged goods and services, before the formal monetary system was established in developed nations? In fact, among the small business community, bartering is a thriving activitity that most freelancers can take advantage of to make a better living and develop relationships with like-minded business owners. Bartering is a win-win situation for everyone!

Of course, this does take some effort to network and seek out those who can provide the things you need, and connect with others who need what you offer. In my 5 years as a copy writer in Charleston, I have successfully bartered with clients for a variety of services and products including – massages, haircare, automotive repair, jewelry, artwork, and more! While it can’t pay the bills, it can take care of certain neccessities that would otherwise cost you a bundle. Think shopping for birthday gifts, taking care of personal needs, and having a car that gets you from point-A to point-B and you get what I mean, right?

You don’t always have to barter with local businesses either. As a freelancer, you have access to a world of bartering businesses that you can connect with online, in such places as free advertising sources and online community forums. Check out this eHow article about how to barter services online, and build your network at the same time. You can easily stretch your dollars further and improve your standard of living when you include bartering as part of the picture.

So, if you are a small business owner on a tight budget and you need something done for your business or personal life – consider bartering as a fun way to make new friends, expand your circle of influence and get things done – without the cost!