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The Secrets to Web Content that Sells

13 Jun

The best web developers understand that a critical part of every website design is the actual web content on every page. This content is what drives viewers to the website, and it is what keeps viewers interested in what the website has to offer. Additionally, web content compels website viewers to take action and either buy something or want to learn more. In order to write excellent web content, it is important to understand the basic fundamentals of writing search engine optimized copy. Here are some guidelines for writing web content that sells.

Web Content Research

Expert web content writers understand that before one word is every written for a website, research must be done first. This research consists of learning more about the niche industry or hobby that the website is about. This means reading up on the industry, as well as finding out what the top competitors are including on their websites. Any business that wants to get ahead in a smart way will take the time to research competitors first. Do this right and you have a great start to creating web content that sells!

Web Content Keywords

When consumers are looking for something on the Internet, they will generally type in a series of keywords into a search engine. These keywords are what lead viewers to particular websites. The websites which have enough of these keywords included in the web content get the best results in the search engines. This is often referred to as search engine optimization, or SEO. When writing content, be sure to use keyword research tools to indentify the top five keyword combinations for the best results for your website.

Web Content Word Counts

Another way to web content success is to make sure that you follow the rules when it comes to the actual word count of your web copy. Many people do not understand that if you do not have at least 250 words on a web page, it will simply be ignored by most major search engines like Google, Yahoo, and Bing. Be sure to write at least 250 words for each page. In addition, do not get carried away with your keywords, which will only cause your pages to be dropped entirely!

Web Content Paragraph Structure

Most readers will spend approximately 30 seconds or less reading your web content, so keep your sentences easy to read to keep them interested. Limit each paragraph to no more than 3-4 sentences and make sure that they make overall sense. Each paragraph should start with a compelling sentence and end with another compelling sentence to lead readers to the next paragraph. Remember, you are not writing a novel here, just great web content!

Call to Action in Web Content

Lastly, if you want to write the very best web content, you must include a call to action for your readers. Near the middle to the end of the web content, be sure to ask the reader to take action such as exploring other parts of the website (through imbedded links), pick up the phone to call, make a purchase, or send an email through a web contact form. The goal of the website is to not have people get stuck reading through many pages of content, but rather to take clear action.

As you write your web content, be sure to take the time to proofread it and spell check it so that your website comes off as intelligent and authoritative to readers. The basics of good writing apply to web content and will help your copy to sell to viewers. By following the above tips, your web content will improve and you will get positive results in terms of selling your ideas, services and products on a website marketing platform.

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What You Need to Know About Local Web Copy Writers and Web Designers

19 Apr

If you own a small business and you are looking for the best quality and values in web copy writing and web design, why not look in your own backyard? Chances are, there are some wonderful marketing and creative service providers who live right in your neighborhood, have kids who go to your kids’ schools and may even go to your church! While many creatives work on the side for extra income, there are some who dedicate their lives on a full time basis to supporting small businesses with excellent quality web copy, websites and art.

Charleston web copy writers and web designers are plentiful due to the influx of new business growth in the Low Country. To find them, one must simply do a quick search online or check with the regional Chamber of Commerce. There are also many networking groups in the North Area, Summerville, downtown Charleston, Mount Pleasant and beyond where small business owners can connect with talented writers, web developers, graphic designers and other creatives. These folks are eager to provide entrepreneurs with their best work.

A great way to save money on any web or print marketing project is by hiring a local Charleston web copy writer who can handle all types of content. Instead of farming work out to some unknown print company in another state, it’s always a better idea to look for a local professional. Remember, a local copy writer has more at stake than just a sale. He or she is interested in making sure you are 100% happy and get what you need to be successful. You can experience a personal level of concern and a long-term business relationship with a local creative professional – something that you will never get with a “sweat shop” printing mill.

You will also benefit from working with a local web copy writer  or web developer because you know that this person understands your market better than someone from out of the area. A Charleston based writer knows the people who are your customers. A website designer from the Low Country understands the unique culture and tone that your website will need to get the right message across to your patrons. Instead of trying to explain this to an outsider, save time and trouble by hiring local for all your creative marketing needs.

When you find a Charleston web content writer who you like working with, many doors will open to you. You can easily get connected with other local creatives like web developers, photographers, graphic designers, and more because writers often work hand-in-hand with other creative types. Once you have a trusted Charleston web copy writer on your team, you can rest assured that the people that work with your writer are people that this writer trusts to do a great job for you.  Writers happen to be very social creatures, so they know all the right people!

So before you lay down a lot of cash for a website or a marketing brochure through some overseas company, with no face or name to refer to, take a moment to contact a Charleston web copy writer or web development firm. You’ll be pleasantly surprised at the great response and quality of work you will receive for your investment!

For more information and rates for Charleston Copy Writing, please feel free to contact Tess C. Taylor of Taylor Resources Writing, LLC. today at 843.548.0077. Or visit HTTP://WWW.TRWRITING.COM

The Secret of Making the First Page of Google

10 Jan

This week, as I relaunch the new and improved Taylor Resources Writing, I would like to focus on the very reason why anyone would want to invest time and money into online marketing in the first place – making it to the first search page of Google.

The major misconception a lot of people have is that if they put up a website with a few pretty pictures and words on it, they will be successful and get more customers and sales. Some people think that they dont need a website, but rather just try to get listed in online directories to get attention online. Others just spend their days on facebook and twitter hoping to get a few followers. The truth is that while you can do all these things, they are a complete waste of time unless you know THE SECRET to getting on the first search page of Google’s search engine.

There is a lot to be said about trial and error! This is what makes for great entreprenuers – those hardy souls who keep making steps forward in their business and eventually get a few things right over time. By trying new things, observing the results and then focusing on what’s positive is something the most successful business owners have in common.

The same approach is often used when venturing online. A business owner will make a few phone calls, find a “web guy” to build him a website on the cheap and then expect miracles. Sadly, things often fail and then the business owner is left with a negative feeling concerning the entire world of online marketing. I’ve encountered this more times than I can count on two hands.

The secret to handling online marketing correctly today is by focusing on getting on that first page of Google results. When a consumer is looking to make a purchase, the first thing they are likely to do is grab their laptop or mobile device and start researching companies on the Internet. The first three results on the search engine results will be where the consumer will then consider making that purchase. If your company website is not in one of those spots, you wont be contacted by consumers  – it’s that simple.

So what do you need to do to get on the front page of Google?

Here is the SECRET I have learned over time of working with successful businesses that are on the first page of Google search results:

1. Develop a professionally coded website, with well designed graphics to give you a “brand image” and with well researched, niche keyword friendly content written by a professional web content writer.

2. Start a Word Press hosted blog and maximize every single post by again hiring your web content writer to write your SEO entries at least 2-3 times a week.

3. Create a facebook business page and start sharing SEO friendly micro-posts DAILY to promote your website and blog.

4. Add website analytics code to your website and blog to determine who is visiting your sites, from where and when. This will tell you how to best optimize your sites and earn a higher rank on Google search stats over time.

5. Expect that it will take from between 45 – 60 days for your website to start showing on Google stats. It takes time to earn traffic and develop pathways to your content online.

6. Maintain your website and blog with fresh content no less then twice a month to keep your stats up. Post company news, articles, press releases, promotions, meta-tagged images, and more to keep interest in viewers.

Something to know: You don’t have to spend a fortune on a website, content or graphics, but remember you get what you pay for. If you want to do this the right way, work with a skilled web copywriter who has the knowledge and experience to handle this the right way, everytime and you will earn your investment back time and time again through new customers!

Want more information? Contact Tess C. Taylor of Taylor Resources Writing today for professional business content marketing help!

Exciting updates at Taylor Resources Writing and Creative!

30 May

Just wanted to let you know about some exciting updates here at Taylor Resources Writing and Creative!

First and foremost, I have decided to expand my current content services by partnering with two professionals whom I believe will add much more value and choices in the types of services offered to you moving forward. In today’s world, it’s important to diversify and offer the complete package so that a multitude of needs can be met all in one convenient place and at the most affordable prices.

So with that spirit in mind, I am pleased to announce the addition of Jehiel Taylor (my husband) who will be leading our creative division. Jehiel brings with him an MFA from Savannah College of Art and Design and 20 years of experience in graphic design and illustration. From logos to website banners and company branding needs – Jehiel will be the go-to person for all your creative endeavors!

I’d also like to formally announce that we have partnered with Dwayne Thompson II, a very talented web developer and the owner of Thompson Web Development, to provide expert web site design, development and hosting. Dwayne has an impressive portfolio of websites he has created for others and has worked with a wide range of clients from very diverse industries. Dwayne shares the same commitment and enthusiasm for helping clients succeed with their web marketing efforts as we do – so we are very pleased that he has agreed to work hard for our clients too!

Going into the summer months, we plan to be available to everyone as much as possible, but to clear up any confusion we are going to stick to the below schedule.

Monday – Friday 9 AM-6 PM
Saturdays 10 AM – 2 PM
Sundays Closed

If you have any concerns or questions, please feel free to email us and we will get back to you as soon as possible.

Remember, we are here to help you reach your goals this year of making your online marketing efforts work for you. Let us help you with expertly written content, graphics and design for websites, blogs and social media campaigns. So you can spend less time working and more time buidling the kind of business you desire!