Tag Archives: Charleston copy writer

Blogathon 2011 Theme Day “My top 5 favorite places to write”

22 May

Well, here we are just ten days shy of the end of the 2011 WordCount Blogathon and I have to say that it’s been a blast! My blog has grown so much, I’ve met some wonderful fellow bloggers, and had a bunch of terrific guests share their insight here.

Today, as part of the Blogathon, I’ve been tasked with writing on a theme “My top 5 favorite places to write are…”, which really got me thinking! Does where I write have an effect on the type of writing I do?

Since I left the corporate world years ago to pursue web copy writing full time, I’ve written in all kinds of environments from a bedroom office to local coffee shops. The people and things around me must have some kind of influence on my work. Being a freelancer, I meet some wonderful people everywhere I happen to connect my trusty Dell laptop to the Internet. I often encounter other freelancers, small business owners and busy Mom’s who are building careers for themselves. These people share fresh ideas and perspectives with me, which are often the inspiration for new material. One would have to say then that the choices of where I love to write have a positive influence on my writing.

So, without further ado, here are my top 5 favorite places to write:

1. My queen anne style, vintage cherry writing desk. This desk is the center of my world as a Charleston web copy writer. I picked it up from an estate sale about 6 years ago, from a neiughbor who told me it was his mother’s cherished desk. It has been the place where I have sat many hours late into the night drafting new business articles, worked with clients on marketing plans, and just tried to keep it all together as an entrepreneur. Wherever I go in life, this desk comes along with me and it centers me enough to do my very best.

2. In my bedroom late at night. Sounds like the start of a great romance novel, doesn’t it? Well, to be honest, on days when I am seeking creativity the most, I take my laptop into the bedroom and get under the covers in my jammies to write. I love to write my blog posts there at the end of a busy day. I often write devotionals for my church ladies’ lunch group early in the morning when I wake up, before I roll out of bed to start the day. My bedroom is a safe haven where I ca express myself in any way I wish.

3. My little front porch. What can I say, except I am a real nature girl at heart! Ever since we moved into our dream home last fall, I have made my front porch into a mini oasis away from the stress of a work day. There’s lots of comfortable chairs, green plants and a nice breeze which refreshes my mind. During the times when I get a little burnt out from churning out articles, I relax on my front porch to have some lunch and scribble in my notebook.

4. Local Coffee Shops. Not only do they make great places to spend an afternoon with friends, the coffee shops in my hometown like Starbucks and Bigby Coffee give me a chance to write and collaborate with my clients. I often meet new clients there to go over ideas for web content, or share a quick bite to eat while brainstorming their social media strategy. When my Wi-Fi goes down, coffee shops give me a backup so I don’t lose contact with anyone or miss an important deadline.

5. The beach. Naturally, since I love the outdoors, one of the best places to refresh the soul and do some creative writing happens to be at the beaches here. In the middle of the week, I will sometimes grab my satchel, a pair of sandals, and my trusty notebook to spend an afternoon on the beach. There’s something about the sound of waves splashing against the sand that is so relaxing, and yet inspiring. Late afternoons after all the tourists and crowds have gone are the best time to write on the beach!

Well, there you have it…Please feel free to share where your favorite places to write ( or be creative ) are!

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How to Use PLR for Effective Small Business Marketing

21 May

If you’ve never heard of PLR before, you are not alone. This relatively “secret” form of content marketing has been around for quite some time with online marketers. PLR means “Private Label Rights” and it’s used to describe copy that is written for you for the purposes of private use for blogs, websites, email marketing and more. Essentially, you can buy pre-written articles and content for your small business niche, and use it virtually any way you wish. This time saving resource can help a small business owner get on top of marketing initiatives and provide more ideas for educating potential clients about the business.

But should you be using PLR for your small business? Here are some tips for using it the right way to market your business…

PLR is cheap, but you must rewrite it.  If you are a small business owner on a tight budget, you can buy PLR articles relatively cheaply in comparison to having original articles and content written for you. That is, if you have the time to re-write the content to make sure it gets past Google’s duplicate content system. The biggest mistake you can make is to simply copy and paste the content to your website or blog without re-writing PLR first. To get the most out of your investment, hire a freelance writer to re-write the content for you so that it is 100% original and promotes your business through links.

PLR provides content for other marketing needs. One of the best ways to use PLR as a small business owner is to repurpose it for use on other marketing materials – like newsletters, flyers and reports. Take PLR that is on a specific topic and combine it into one larger document to form a simple report. Use the most relevant paragraphs in the PLR to start new blog posts and topics on your community forums. Or take the PLR and use it on facebook or twitter, sentence by sentence, to generate interest in your business.

PLR can be resold for profit. A great way for any small business owner to increase profits is to organize the PLR material into eBooks or video tutorials to be sold to customers. Gather the best PLR and write a simple eBook that can be formatted and sold online via your website, eBook or print on demand programs. If you are feeling generous, use your eBooks as a giveaway on your websites and blogs to increase subscriptions from viewers. Use the PLR to create a video series on how to do something, in your business niche. All of these things can help establish you as the expert in your particular field and generate additional income for you at the same time.

So if you are ready to delve into PLR, be sure to follow the rules and you will see results in a relatively short period of time. Again, take the time to hire an experienced copy writer to help you get the most out of your PLR.

If you are looking for some good sources of quality PLR, check out the following reputable PLR providers here:

All Quality PLR

Easy PLR

All Private Label Content

PLR Private Label Rights

Mom PLR eBooks and More!

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About the Author: Tess C. Taylor, Owner of Taylor Resources Writing, is a skilled web copy writer from Charleston, South Carolina who specializes in helping small business owners project the right message online. She has personally written over 2,500 articles, managed 100+ web copy projects and is regularly featured on The Chamber of Commerce, FindVenture, WiseGeek, US News, Yahoo and more as a business and careers writer. You can find out more by visiting HTTP://WWW.TRWRITING.COM today!

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Small Business Bartering: Why it Works for Freelancers

17 May

This morning, I met with my group of Mom-trepreneurs at our favorite coffee shop in Summerville for our monthly business networking meeting. Our members include Mom’s of every type who have a wide variety of businesses, from party plans and creative services to travel agencies and cleaning companies. One of the topics that came up several times in conversation was how we, as small business women, can support each other’s businesses this Summer. During this conversation, several Mom’s expressed that they would like to achieve certain things, but had limited financial resources for a different of reasons. This is actually a common theme with start-up’s and entrepreneurs – no capital to fund ideas and needs.

So, what does a savvy business owner do when this type of scenario comes up? We barter for what we need! Yep, that’s right – the age old method of swapping services and products for what you want or need in life. Did you know that bartering was actually the way that most people exchanged goods and services, before the formal monetary system was established in developed nations? In fact, among the small business community, bartering is a thriving activitity that most freelancers can take advantage of to make a better living and develop relationships with like-minded business owners. Bartering is a win-win situation for everyone!

Of course, this does take some effort to network and seek out those who can provide the things you need, and connect with others who need what you offer. In my 5 years as a copy writer in Charleston, I have successfully bartered with clients for a variety of services and products including – massages, haircare, automotive repair, jewelry, artwork, and more! While it can’t pay the bills, it can take care of certain neccessities that would otherwise cost you a bundle. Think shopping for birthday gifts, taking care of personal needs, and having a car that gets you from point-A to point-B and you get what I mean, right?

You don’t always have to barter with local businesses either. As a freelancer, you have access to a world of bartering businesses that you can connect with online, in such places as free advertising sources and online community forums. Check out this eHow article about how to barter services online, and build your network at the same time. You can easily stretch your dollars further and improve your standard of living when you include bartering as part of the picture.

So, if you are a small business owner on a tight budget and you need something done for your business or personal life – consider bartering as a fun way to make new friends, expand your circle of influence and get things done – without the cost!

A Copy Writer Talks About Her 5 Favorite Books of All Time

4 May

Did you know that the favorite past time of most writers is actually reading? It could be because writers love to experience the written word from other perspectives. It’s challenging to pick up the subtle nuances and find inspiration in others’ writing. Or, it may be a way to temporarily escape reality – who knows? Very often, when I am not busy writing some web copy or brainstorming with a client on a marketing startegy, I am hanging out with my husband, Eugean, at our favorite bookstore reading a great book!

So…without further ado, here are my 5 Favorite Books of All Time!

Stephen King’s “On Writing: A Memoir of the Craft”

In 2000, every hopeful writer ran out to buy a copy of the “Master’s” book on his rise to fame as a Horror-Fantasy writer. I was working full time as a human resources manager at the time and writing a few pieces here and there. I remember reading this book in my car during my lunch breaks, laughing and crying at the same time when I heard the story of how King struggled as a new writer – then later cheering when he recanted his tale of “Christine” and how he felt when he got his first big check! This book still has an important place on my bookshelf, where I reach for it when I need some inspiration.

Dorothy Perrin Moore’s “Careerpreneurs”

I love Careerpreneurs, written by Emeritus Professor Dorothy Perrin Moore, of Charleston’s own Citadel. This gem of a career book caught my attention when I was venturing into starting my own business as a Charleston copy writer. What intrigued me was that Prof. Moore focused in on the female entrepreneur population and how we are shaping the future of careers for women everywhere. If you are looking for inspiration and resources for starting a business, you will find it in this book!

Ralph de la Vega’s “Obstacles Welcome”

This book literally flew off the shelf when I first noticed it. For good reason, as it tells the personal story of Ralph de la Vega who went from being a kid in Cuba to becoming the CEO of At&t Mobility. He did this by holding fast to his BIG dream and never giving up on his personal principles. I found this book to be a great read, still refering to it when I have one of those moments of doubt. I highly recommend this to anyone who is struggling in any area of a career or business.

Linda Gray Sexton’s “Searching for Mercy Street”

A few years back, whilst browsing through a local bookstore looking for a great book for my summer vacation, I stumbled upon this interesting book written by Linda Gray Sexton, daughter of famous poet Anne Sexton. The book shares a very painful, yet triumphant story of the relationship between Linda and Anne, and how it shaped Linda’s writing career. I’ve read the book several times, and each time I find something new that makes me stop and think. Anyone who has had a difficult relationship with a parent should read this book, to let the healing begin.

Madeleine L’Engle’s “A Wrinkle in Time”

As a child, I spent countless hours pondering the universe and trying to make sense of the world. Being able to go on a journey in my mind by discovering a new book in my great grand-mother’s library was a treat. That’s where I found Madeleine L’Engle’s “A Wrinkle in Time” waiting for me. The tale of Meg trying to save her little brother Charles Wallace and their father from unseen evil was my first foray into Science Fiction. To this day, the concept of time and it’s mysteries still has an affect on me. If you have young minds eager to explore the wonders of reading, I recommend the entire series of L’ Engles’ books!

So there you have it – a copy writers list of the top 5 books of all time! I hope you’ve enjoyed this and that you get a chance to explore some of the books here. Feel free to share your comments below!

Using Google Calendar to Set Up an Easy Blogging Editorial Calendar

3 May

This week, the 2011 Wordcount Blogathon launched with some great incentives to start blogging daily! At last count, there were over 200 unique blogs participating in this fun activity. When you think about it, that’s a lot of blog posts! 

To start things off right, I decided to be proactive with my own blog and set up an easy editorial calendar using Google calendar. I use this free web-based calendar for so many things in my Charleston copy writing business. From booking private clients and scheduling myself for events, to setting up reminders for project deadlines and important networking meetings – I use Google calendar ALL the time. The cool thing is that it’s not only just a nice web-based calendar, it has a lot of great features such as sending invitations to others for meetings, and text message reminders right to any mobile device! Without this technology wonder, I would be lost most days!

So, when it came down to the Blogathon, I wanted to get myself set up with fresh ideas and reminders for topic days on my Google calendar so I have it all planned out. That way I don’t forget a day or get burnt out on blogging.

Here’s how I set up an Editorial Calendar for the Blogathon:

  1. Signed into my Google accounts
  2. Clicked on “Calendar” which took me to another page
  3. Set up a New Calendar Named “Blogathon”
  4. Added a Daily Topic for each day of the month of May
  5. Set up reminders to send me a text and email each day

It really was that easy! Anyone can use this handy FREE tool to create an online editorial calendar to maintain a blog. Try to think of topics that are relevant to your business, what your clients or friends may be into, and in a specific order that makes the best sense. If you have a complex topic, try breaking it up into a series and then writing about it for a few days – expanding on the topic as you go.

Wishing all the participants of the 2011 Wordcount Blogathon the best of success! Looking forward to getting to know others, share some great information and make new friends.

OK now it’s YOUR turn – how are you keeping track of your blog posts??? Please leave comments below!

About the Author:

Tess C. Taylor, Web Copy Writer and Owner of Taylor Resources Writing, has been writing for the web since 2007. After transitioning from a 14 year career in Human Resources, Tess writes on many topics close to the hearts of small business owners and entrepreneurs. Her work has been featured on Yahoo Business, US News and Chamber of Commerce. For more information about Tess, please visit www.trwriting.com

Word Count Blogathon 2011 – Tess C Taylor, Charleston Web Copy Writer Participating!

1 May

Hey all!

During the month of May, I’ve decided to inject my blog “A Journey of Words” with some energy by participating in the Word Count 2011 Blogathon! This fun event is the brainchild of Michelle Rafter, the founder of “Wordcount: Freelancing in the Digital Age“, which happens to be one my favorite blogs that’s jammed packed with information about web content and copy writing! The reason I chose to get involved in this are many, including:

  • My blog really needs more interesting content to get people engaged.
  • I LOVE sharing information about being a Copy Writer in Charleston.
  • I’d like to introduce some of the wonderful entrepreneurs I work with.
  • Would like to get to know many more people in the online marketing industry.
  • The topics for the Blogathon look fun to write about.
  • The 2011 Wordcount Blogathon offers some sweet prizes and a party!

The entire Blogathon requires that bloggers write at least a post per day, write on specific topics, get other bloggers involved and join in on a network of others who are doing this fun activity. The first thing I was concerned with was “Will I have enough things to talk about on my blog?”, closely followed by “How will I find time to post daily?”. Naturally, as a busy freelance web copy writer, I have a lot on my plate. Clients depend on me to get their projects done. I’m continually trying to meet more people who can utilize my services. Plus, I have a fairly active personal life as Mom to a college student. The To-Do list in my life is ever growing.

Still, I accept this challenge to grow my blog, meet new people, and get myself out there instead of being a hermit, buried under work! So, look for some informational, educational, funny, and sometimes off the wall posts in the coming weeks. I’m using my Google calendar to set reminders of the topics and to make sure I don’t forget a day. From your favorite Charleston copy writer to you – here’s to the start of something wonderful!

Want more information about how you can join the 2011 Word Count Blogathon? Register here : http://michellerafter.com/the-2011-wordcount-blogathon/

Charleston Copy Writing Small Business Marketing Help is Just a Phone Call Away

30 Apr

As a small business owner, you may not realize the incredible services and support you can get from a Charleston copy writer. Contrary to common belief, writers don’t just write. Because we work closely with many small business owners, as well as marketing powerhouses, copy writers in the Charleston area and abroad have a wealth of knowledge that’s not often seen with other professionals. Here are some questions to start asking yourself now:

  • Are you looking for ways to increase your circle of influence in your niche market?
  • Feeling overwhelmed with work and don’t know where to start?
  • Have ideas that you are struggling to get across to the rest of the world?
  • Worried that you may not understand how to use online marketing resources?
  • Love social media, but find yourself getting distracted too often?

The solution to these common issues and more are just a quick phone call away when you have a skilled  Charleston copy writer in your network!

How can a Charleston copy writer help you?

In addition to creating super copy for your websites, blogs and print materials; web copy writers in Charleston understand from the small business perspective how to get your brand message across in a clear way. It’s entirely possible that because you have so much on your plate that you have been spreading a message that lacks consistency. That can confuse potential clients. Instead of struggling in this area, hire the help of an objective Charleston copy writer who can look at the “big picture” and craft a marketing campaign that works.

A copy writer can also help connect you with the right people who can give you a leg up. Chances are you have a few areas in your business that need attention, but you don’t have time to research where to find the help. Or you may fear working with people who you can’t trust. Since you already know your Charleston web copy writer, you have someone who is in your court and can point you in the right direction in terms of finding help you can depend on. Just ask and you shall recieve!

Most copy writers have the unique ability to see the steps that small businesses can use to market their ideas to the rest of the world. We have seen people become successful through strategic efforts. We have also seen people fall on their faces from not having a strategy. Whereever you see yourself at this point in time, consider picking up the phone and calling your Charleston web writer and asking for help with drafting up a marketing plan that wil work for you. It’s liberating having someone else look at things and give you a plan to make it happen.

Need help with your business and don’t know where to turn? Call your Charleston copy writer today and get the help you need to become successful this year. What have you got to lose?

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About the author: Tess C. Taylor is a seasoned SEO Web Copy Writer with over 100 website clients and 2,500 small business articles published worldwide. For marketing help, please visit WWW.TRWRITING.COM or call (843) 548 – 0077 today!