Tag Archives: Charleston web copy writer

The Secrets to Web Content that Sells

13 Jun

The best web developers understand that a critical part of every website design is the actual web content on every page. This content is what drives viewers to the website, and it is what keeps viewers interested in what the website has to offer. Additionally, web content compels website viewers to take action and either buy something or want to learn more. In order to write excellent web content, it is important to understand the basic fundamentals of writing search engine optimized copy. Here are some guidelines for writing web content that sells.

Web Content Research

Expert web content writers understand that before one word is every written for a website, research must be done first. This research consists of learning more about the niche industry or hobby that the website is about. This means reading up on the industry, as well as finding out what the top competitors are including on their websites. Any business that wants to get ahead in a smart way will take the time to research competitors first. Do this right and you have a great start to creating web content that sells!

Web Content Keywords

When consumers are looking for something on the Internet, they will generally type in a series of keywords into a search engine. These keywords are what lead viewers to particular websites. The websites which have enough of these keywords included in the web content get the best results in the search engines. This is often referred to as search engine optimization, or SEO. When writing content, be sure to use keyword research tools to indentify the top five keyword combinations for the best results for your website.

Web Content Word Counts

Another way to web content success is to make sure that you follow the rules when it comes to the actual word count of your web copy. Many people do not understand that if you do not have at least 250 words on a web page, it will simply be ignored by most major search engines like Google, Yahoo, and Bing. Be sure to write at least 250 words for each page. In addition, do not get carried away with your keywords, which will only cause your pages to be dropped entirely!

Web Content Paragraph Structure

Most readers will spend approximately 30 seconds or less reading your web content, so keep your sentences easy to read to keep them interested. Limit each paragraph to no more than 3-4 sentences and make sure that they make overall sense. Each paragraph should start with a compelling sentence and end with another compelling sentence to lead readers to the next paragraph. Remember, you are not writing a novel here, just great web content!

Call to Action in Web Content

Lastly, if you want to write the very best web content, you must include a call to action for your readers. Near the middle to the end of the web content, be sure to ask the reader to take action such as exploring other parts of the website (through imbedded links), pick up the phone to call, make a purchase, or send an email through a web contact form. The goal of the website is to not have people get stuck reading through many pages of content, but rather to take clear action.

As you write your web content, be sure to take the time to proofread it and spell check it so that your website comes off as intelligent and authoritative to readers. The basics of good writing apply to web content and will help your copy to sell to viewers. By following the above tips, your web content will improve and you will get positive results in terms of selling your ideas, services and products on a website marketing platform.

Copy Writing 101: Getting Started as a Freelancer

23 May

Ever since I made the leap of faith to become a web copy writer over five years ago, a lot of people have asked me, “how I did it?”  To be honest, it was not an easy transition from being a corporate HR manager to that of a home based freelancer. There have been a few bumps in the road, but I knew if I stuck with it long enough I would see the fruits of my labor. And over the years, I have.

 So, if you are wondering if this may be a valid career choice for you, here’s some quick advice on getting started!

1. Keep your day job for at least six months. One of the biggest mistakes many work at home wannabee’s do is quit a perfectly great job right away. Not only is this foolish financially, but what if you realize you don’t really like being at home full time? Stay in your current job and write on the side for a while. During this time, develop your skills, pick up clients and learn the ropes of copy writing. Before long, your freelance work will outweigh your outside the home job and you can put in a notice.

2. Devote time to write daily. While you are working on building a nice career in copy writing, start developing the habits which will make you successful for the long-term. Most copy writers spend between 4-8 hours daily at their desks, researching and writing copy for a variety of clients. Many work longer hours to meet deadlines or manage multiple projects around other responsibilities. To do copy writing on a full time basis, you must LOVE writing a lot and you must be able to do this 30-40 hours a week or more.

3. Learn all you can about copy writing. One of the best ways to ramp up your career as a freelance copy writer is to learn from other writers before you. That means taking classes, participating in webinars, reading great books on writing, and studying the masters of marketing copy. A good low cost alternative to a college class is my 6 week freelance writing class where I teach you everything I have learned over the last 5 years as a web copy writer and how you can get started (and find paying work).

4. Select a writing mentor. Just as you would starting out in any other career, finding a good mentor is a critical aspect of becoming a highly compensated copy writer. A mentor should have at least five or more years of writing experience and be able to answer your general questions about freelancing, give you advice on locating work, and provide feedback on your written work. I can’t tell you how many times I have gone to my mentor(s) with questions and found the help and encouragement I needed to make sound decisions as a writer.

Well, that’s about all I can tell you about getting started as a copy writer. There is a HUGE market out there of businesses and clients who need supperb copy – so go out there and grab ’em!

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About the Author: Tess C. Taylor, Owner of Taylor Resources Writing, is a skilled web copy writer from Charleston, South Carolina who specializes in helping small business owners project the right message online. She has personally written over 2,500 articles, managed 100+ web copy projects and is regularly featured on The Chamber of Commerce, FindVenture, WiseGeek, US News, Yahoo and more as a business and careers writer. You can find out more by visiting HTTP://WWW.TRWRITING.COM today!

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How to Use PLR for Effective Small Business Marketing

21 May

If you’ve never heard of PLR before, you are not alone. This relatively “secret” form of content marketing has been around for quite some time with online marketers. PLR means “Private Label Rights” and it’s used to describe copy that is written for you for the purposes of private use for blogs, websites, email marketing and more. Essentially, you can buy pre-written articles and content for your small business niche, and use it virtually any way you wish. This time saving resource can help a small business owner get on top of marketing initiatives and provide more ideas for educating potential clients about the business.

But should you be using PLR for your small business? Here are some tips for using it the right way to market your business…

PLR is cheap, but you must rewrite it.  If you are a small business owner on a tight budget, you can buy PLR articles relatively cheaply in comparison to having original articles and content written for you. That is, if you have the time to re-write the content to make sure it gets past Google’s duplicate content system. The biggest mistake you can make is to simply copy and paste the content to your website or blog without re-writing PLR first. To get the most out of your investment, hire a freelance writer to re-write the content for you so that it is 100% original and promotes your business through links.

PLR provides content for other marketing needs. One of the best ways to use PLR as a small business owner is to repurpose it for use on other marketing materials – like newsletters, flyers and reports. Take PLR that is on a specific topic and combine it into one larger document to form a simple report. Use the most relevant paragraphs in the PLR to start new blog posts and topics on your community forums. Or take the PLR and use it on facebook or twitter, sentence by sentence, to generate interest in your business.

PLR can be resold for profit. A great way for any small business owner to increase profits is to organize the PLR material into eBooks or video tutorials to be sold to customers. Gather the best PLR and write a simple eBook that can be formatted and sold online via your website, eBook or print on demand programs. If you are feeling generous, use your eBooks as a giveaway on your websites and blogs to increase subscriptions from viewers. Use the PLR to create a video series on how to do something, in your business niche. All of these things can help establish you as the expert in your particular field and generate additional income for you at the same time.

So if you are ready to delve into PLR, be sure to follow the rules and you will see results in a relatively short period of time. Again, take the time to hire an experienced copy writer to help you get the most out of your PLR.

If you are looking for some good sources of quality PLR, check out the following reputable PLR providers here:

All Quality PLR

Easy PLR

All Private Label Content

PLR Private Label Rights

Mom PLR eBooks and More!

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About the Author: Tess C. Taylor, Owner of Taylor Resources Writing, is a skilled web copy writer from Charleston, South Carolina who specializes in helping small business owners project the right message online. She has personally written over 2,500 articles, managed 100+ web copy projects and is regularly featured on The Chamber of Commerce, FindVenture, WiseGeek, US News, Yahoo and more as a business and careers writer. You can find out more by visiting HTTP://WWW.TRWRITING.COM today!

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Why Every Small Business Needs a Skilled Copy Writer

20 May

Are you struggling with your online marketing strategy?

There is so much talk today about how small businesses can best stay on top of market trends and direct customers to their websites to drum up more business. With over 75% of customers spending their time researching companies online before even setting foot in a store, a small business owner should be taking advantage of this huge market of consumers. As a small business owner, you can do this effectively by harnessing the power of article marketing, social media outlets, and SEO web content creation.

But you don’t have to do this alone. Here are some reasons why you should partner with a skilled copy writer.

Save Time – You can shave a great deal off your To-Do list by allowing a copy writer to come up with content for your marketing efforts. There’s no point in taking hours to research and come up with good topics to write about, especially if writing is not one of your strong points. Let someone who can do this efficiently do the work for you and save you time.

Save Money – When it comes to making the best investments in your business, article marketing, social media and optimized web content should be at the top of your advertising methods. But you don’t want to pay a small fortune for this content – let an affordable web copy writer  in Charleston do this for you at a fraction of the price a big name content site may charge.

Get Better Results – That’s right, allowing a copy writer to do the work of researching top SEO keywords that will point those pesky search engines to your website is far more productive than trying to write some dry text yourself. Get more desirable results by partnering with an experienced copy writer.

Enjoy Support – You are not in this alone. When you select a copy writer to take on your most important material for your business, you not only make a friend, but a partner who will be there to back you up along the way. Copy writers care about what they do and they care about your success too!

Ready to work with a web copy writer who has a track record for helping small business owners achieve success with online marketing? Tess C. Taylor, owner of Taylor Resources Writing in Charleston, South Carolina is an experienced web copy writer ready to make your online marketing goals a reality. Contact her today for a free, no obligation quote or just to chat about your business goals!

The Importance of Web Copy Writing Contracts

18 May

Do you use contracts for your writing projects? If there’s one thing I’ve learned in the last five years as a professional web copy writer, it’s to always get it in writing. I learned this early on in my career when a client hired me to do some ghostwriting of a book chapter and then failed to pay me for about 15 hours worth of writing and research work. Although I later tracked this unscrupulous person down and reported him to the freelance website he was using to find writers, and finally got payment, this was an eye-opening experience for me as a writer. From that point on, I started getting everything in writing with clients.

Sure, in some cases an email can be recognized as a legal agreement between two parties, but oftentimes it’s not enough. A contract states clearly in black and white what is expected from each party. Additionally, it spells out in certain terms what work is to be performed, at what rate and when it will be completed. A contract is a legal document that gives both sides the chance to resolve and make claims for what is expected from the start. Without a contract, you are taking chances with your time, business and reputation as a freelance writer.

If you need guidance on what should be included in a freelance writing contract, here are some pointers:

1. Information for both parties should be included at the top of the contract. Get the actual name of the business, the responsible person’s name, the full address and contact information.

2. Provide a breakdown of the work to be performed. Be clear and to the point. Remember you can always modify this agreement if you choose to do more work for the client in the future.

3. Give a clear price list or hourly rate for your work. Do NOT offer discounts in the contract – those can be negotiated later via email or phone. Set clear payment terms as to any fees due upfront and when the final payment is due. Also state what will happen if the client fails to pay you on time.

4. Provide a disclaimer for your work that it does not guarantee any specific results or goals for the client. How the client uses your work after you submit it is up to them.

5. Request that you are granted the ability to include a link to any content published online in your personal portfolio. This gives you a chance to show examples of your work to future clients.

6. Get the contract signed and dated BEFORE starting any work for a web copy writing client. Failure to do this works against your efforts and can lead to trouble. If a client is reluctant to sign it, then run away quick as this can be a bad sign they are not sincere.

Here are some more helpful guides and resources to help you write a contract for writing clients, which you may find useful.

HTML Writer’s Guild Contract Guidelines and Templates

Sample Freelance Writing Contract

Simple Freelance Writing Contract

So, do you already use writing contracts? Why or why not? Please feel free to leave your comments below!

Small Business Local Networking Tips for Freelance Writers

13 May

As a freelance writer (or other freelancer), do you do a lot of local small business networking? You know, those fun gatherings of small business owners held at coffee shops or after hours at the Chamber of Commerce? Maybe you’ve been so buried by writing projects that you haven’t had a chance to get out there and explore what your local business community has to offer in terms of networking resources.

It’s easy to focus on starting a business and the work at hand, yet forgetting about marketing yourself to local business owners. However, if you ignore the great opportunities in your own back yard, you may be missing out on the chance to work with some great local companies who are eager to utilize your writing services! Here are some things I’ve learned as a web copy writer in Charleston, on how to get the most out of local small business networking:

Tip 1 – Have Plenty of Print Marketing Materials On-hand

If there’s one thing I’ve noticed about small business networking events over the past couple of years, it’s that people LOVE collecting business cards and information on local writers. So before you head out to small business networking event, be sure to have a ton of business cards, pens and other marketing tangibles on hand to give out to new people you meet. I recommend using Vista Print to get batches of business cards at least, which will set you back about 10 bucks at most. Use this LINK and get 25% off and FREE shipping off your order!

Tip 2 – Be Prepared to Give an Elevator Speech to New People

When meeting new people at a small business networking event, generally each person will be given a chance to give a 30 second introduction. This needs to be short, sweet, and to the point – yet compelling enough to give people a reason to talk to you further. This was a hard lesson to learn the first time I went to one of those small business mixers. I did not know how to say exactly what I did and how I could help others! So I worked on practicing a nice elevator speech and now I can confidently pitch my company to others. Want to learn how to develop your own elevator speech? Go HERE for some fun video tips on crafting your own!

Tip 3 – Stick to the Ten Minute Rule

One of the things that I encountered when meeting new people at small business networking events as a freelance writer was that people immediately wanted to tell me their life story and ask me a bunch of Internet marketing questions. A trap that can cause you to miss out on talking with others in the room is spending way too much time with one person. Before you know it, 30 minutes rolls by and people you haven’t had a chance to meet are already leaving. So to keep things fair, give each person 10 minutes of your time, then gracefully move on to other small business owners. Wrap up each meeting by asking when you may follow up by telephone.

Tip 4 – Always Follow Up With People You Meet at Small Biz Events

If you are going to take the time to start networking locally as a freelance writer, then you definitely need to take the time to follow up with people you meet there. As soon as you can get back to your office, log all the business card contact info into your address book that you’ve collected. Then send everyone a prompt email letting them know how much you enjoyed meeting them at the event and if they might have a moment to speak with you via phone or over coffee in the coming weeks ahead. Give them a couple of days to respond, and then pick up the phone to speak to them personally. You’d be amazed at how many people respond favorably to this invitation and this gives you a chance to expand on what you can offer them as a freelance writer. I have personally ended up with some great clients and friends by doing this!

So, where do you find these small business networking groups, you may ask? Check your local newspaper events calendar section, contact your local Chamber of Commerce and Rotary club, or do a search on Meet-Up online. You will most likely find a great deal of like-minded small businesses in your area who will value the writing and marketing support you can offer right in your own community!

Finding Inspiration in Everyday Ordinary Things

12 May

Today, I am having one of those days when I am trying to squeeze too much into my day trying to be super-writer! Ever go through this as a writer yourself? This feeling often comes from trying to multi-task way too much and not giving enough focus to the tasks at hand. It can also come from biting off too much at once, hoping to rake in the projects and dollars to pay the bills as a freelancer. When this happens, I have to remind myself to take a small step back and seek out inspiration in everyday ordinary things.

Let me explain a little more what I mean here….

The world, as we know it, is filled with little bits of inspiration. Like clever quotes found on people’s social media posts, the stories of people who have made their dreams happen, or beautiful images of the natural world right outside your own window. We can see this in the smiles of our children’s faces, or in the love and care we give to others. The key is to take a moment to declutter your brain enough to notice these small snippets of inspiration, if only for a moment.

My father once said to me, “take the time to stop and smell the roses”. In fact, I have a bookmark that he gave me the last time I saw him when he was in the hospital fighting his final battle with Leukemia. This wonderful man had worked hard all of his life, rarely taking a vacation or personal time, to support my Mother and younger sisters, and yet he never got to enjoy his retirement years. This poignant phrase has stuck with me for years, and has taken on new meaning as I became a home-based professional. Each day, I try my best to live up to his words by taking five minutes to reflect on what I have learned that day and if I have indeed taken a moment to experience the sweet smell of success. Afterall, without these moments of inspiration – what is life worth living for?

Personally, I find that the best inspiration I get is from other creative souls. For example, I love walking in downtown Charleston, SC for the art walks. Those artists and the amazing work they produce inspires me on so many levels. Or the random musicians I find in my daily listens to online radio stations or on reverb nation. Today, I found an incredibly talented musician by the name of “Minds I” (David Isaac Marchant Jr.) whose soulful ambient songs gave my brain a fast infusion of divine inspiration!

Other days, I just have to take a short walk outside to be reminded of how lucky I am to work from my comfortable home office daily as a web copy writer in Charleston. Anytime I desire a mental break, all I need to do is step outside and breathe in the fresh air on my front porch. What a feeling of absolute freedom, that inspires me to do my best!

So, ask yourself what inspires you? Have you taken the time to smell the roses today?