Tag Archives: facebook

Should You Use Facebook to Talk to Copy Writing Clients?

7 Jun

Facebook has opened up a bright new online community of socially conscious people who are using this website as a platform for sharing information, making new acquaintances and marketing businesses online. While this is a great way to build a following of loyal fans and readers, there is still some etiquette that needs to stay in place when communicating using social media.

A new relatively phenomena has emerged in which copy writers are communicating almost exclusively with clients on facebook, as opposed to traditional telephone or email methods. Writers (and other freelancers) are searching for potential clients on facebook, befriending them, followed by sending introductory messages. On the other side, businesses, web content companies and web developers are seeking out talented copy writers and inviting them to get on board with writing gigs. It’s basically business networking on speed!

But before you get all excited about using facebook to find and communicate with new copy writing clients, here are some things to watch out for:

1. Facebook messaging can lead to miscommunications. Sure, sending off a nice little message to a potential client can be fun, but it can also lead to certain communication snafu’s. For example, some companies prefer to be contacted through other means like email or contact form. Many get bombarded with so many inquiries, they simply block out these messages. Some may even look at your attempts as a form of unsolicited “spam” and you could turn some people off or worse yet – get banned from facebook. Remember, don’t go overboard with your inquiries and research the company fully before attempting initial communication.

2. Facebook is not a sales platform. One of the biggest pet peeves of users of social media is that some people use it as a way to continually pitch their products and services. Nothing is more annoying than allowing someone onto a followers list and then seeing just a bunch of poorly written sales pitches in every micro-feed. Think of it in terms of meeting new people in person for the first time. You wouldn’t immediately launch into a sales speech, would you? Respect others and lay off the overly sales oriented posts. Limit yourself to a sales type post once a week.

3. Beware of links in facebook messages. Unfortunately, we live in a world where scamming others and stealing information run rampant. When getting a facebook message that includes a link to a so-called “opportunity”, use extreme caution. There are an  increased number of scammers sending out links that include malware, viruses and other nasties on facebook, twitter and other social media websites. If something looks fishy, report it to facebook security and don’t allow your computer or personal information to become easy prey.

4. Nothing beats old fashioned forms of communication. I would like to say, from personal experience, that using facebook as a primary means of communication with copy writing clients is not really a good idea. For one, it’s impersonal. Messages don’t always reach the other person in a timely fashion. As much as facebook has become a place to share personal thoughts, these can also backfire and offend some people. Additionally, as a business person you should be using the telephone and email as much as you use facebook to get to know your clients. It’s the sign of a polished, and confident copy writer to be comfortable with all forms of communication, so don’t limit yourself to facebook for this purpose.

What do you think? Do you use facebook to communicate with clients – why or why not?

Why Facebook Fans Matter to Small Businesses

26 May

Does your business have a facebook fan page?

Have you been trying to figure out how to use this social media outlet to reach more of your target market?

How can you use facebook to build a loyal following of customers?

These, and many other questions are on the minds of small business owners everywhere. Social media should be at the very top of any business marketing plan. Why? Because it’s a cheap and easy way to interact with people online from all walks of life. It’s also becoming the go-to place for consumers. Just in the last year, facebook saw a huge increase in the numbers of consumers who use this website to research businesses, shop for products and services, and connect with local merchants. Just since the beginning of 2011, there are some 600 million facebook users. Consumers love to share information about their favorite stores, restaurants and services with their networks, which can range in the thousands on facebook.

A growing trend in small business online marketing is using facebook as a primary platform to launch a new idea. Before even building a website or engaging in other marketing efforts, many small businesses are simply building facebook pages and trying to earn followers through good old-fashioned networking.  And this effort works wonders! I’ve personally worked with small business owners who have used this technique to pre-launch a business website, and they have amassed hundreds of eager followers who have converted over to customers within days.

Facebook fans matter a lot to small businesses who may not have the means to pay for other types of advertising. Many small businesses just use facebook as a way to talk about new products and services, using images and website links to invite others to explore more. Some use facebook as a way to research and find new customers online that fit certain demographics. Others use social media to share information and hold contests to help generate more interest.

Perhaps the best way to use facebook and other forms of social media for a small business is to generate more web traffic. Because facebook happens to be in the number 2 spot currently on Alexa’s Top 500 Global sites, it’s really hard to beat in terms of web traffic. Put a post on facebook, and within 24 hours you can expect your website traffic stats to go up as well. I’ve seen it work time and again with clients as well as my own business.

So, if your business doesn’t have a facebook presence yet, or you are not fully maximizing it with daily posts – get in touch with me so I can help you take advantage of this excellent small business resource. I will be happy to show you how to use facebook to your advantage and why facebook fans should matter to your business.

How to Use PLR for Effective Small Business Marketing

21 May

If you’ve never heard of PLR before, you are not alone. This relatively “secret” form of content marketing has been around for quite some time with online marketers. PLR means “Private Label Rights” and it’s used to describe copy that is written for you for the purposes of private use for blogs, websites, email marketing and more. Essentially, you can buy pre-written articles and content for your small business niche, and use it virtually any way you wish. This time saving resource can help a small business owner get on top of marketing initiatives and provide more ideas for educating potential clients about the business.

But should you be using PLR for your small business? Here are some tips for using it the right way to market your business…

PLR is cheap, but you must rewrite it.  If you are a small business owner on a tight budget, you can buy PLR articles relatively cheaply in comparison to having original articles and content written for you. That is, if you have the time to re-write the content to make sure it gets past Google’s duplicate content system. The biggest mistake you can make is to simply copy and paste the content to your website or blog without re-writing PLR first. To get the most out of your investment, hire a freelance writer to re-write the content for you so that it is 100% original and promotes your business through links.

PLR provides content for other marketing needs. One of the best ways to use PLR as a small business owner is to repurpose it for use on other marketing materials – like newsletters, flyers and reports. Take PLR that is on a specific topic and combine it into one larger document to form a simple report. Use the most relevant paragraphs in the PLR to start new blog posts and topics on your community forums. Or take the PLR and use it on facebook or twitter, sentence by sentence, to generate interest in your business.

PLR can be resold for profit. A great way for any small business owner to increase profits is to organize the PLR material into eBooks or video tutorials to be sold to customers. Gather the best PLR and write a simple eBook that can be formatted and sold online via your website, eBook or print on demand programs. If you are feeling generous, use your eBooks as a giveaway on your websites and blogs to increase subscriptions from viewers. Use the PLR to create a video series on how to do something, in your business niche. All of these things can help establish you as the expert in your particular field and generate additional income for you at the same time.

So if you are ready to delve into PLR, be sure to follow the rules and you will see results in a relatively short period of time. Again, take the time to hire an experienced copy writer to help you get the most out of your PLR.

If you are looking for some good sources of quality PLR, check out the following reputable PLR providers here:

All Quality PLR

Easy PLR

All Private Label Content

PLR Private Label Rights

Mom PLR eBooks and More!

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About the Author: Tess C. Taylor, Owner of Taylor Resources Writing, is a skilled web copy writer from Charleston, South Carolina who specializes in helping small business owners project the right message online. She has personally written over 2,500 articles, managed 100+ web copy projects and is regularly featured on The Chamber of Commerce, FindVenture, WiseGeek, US News, Yahoo and more as a business and careers writer. You can find out more by visiting HTTP://WWW.TRWRITING.COM today!

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Small Business + Web Copy Writer = Online Marketing Success

12 May

If you are the owner of a small business, perhaps you are struggling to get your message across to the rest of the world? This is actually a common issue with entrepreneurs. Sure, you try to do a lot of this on your own or you hire a young person on your crew to handle your online marketing efforts, but is it really enough? Having a website or posting on social media are only small pieces of the puzzle. Chances are, your true message is lost in translation because you don’t have the time or a real understanding of online marketing processes. That’s where a professional web copy writer can help!

Here’s why hiring a website copy writer can create an abundance of success for your business…

Web copy writers understand how to write compelling content that sells. You may have tried to write something for your website, your facebook page, and even print materials. However well your intentions have been, the copy is probably lacking that “punch” that’s needed to get readers to respond in a positive way. Copy writers know how to get inside the mind of your customers and get them to take action. They write in way that doesn’t come off as too sales-pitched, yet creates a buzz about what you can offer above your competitors.

Web copy writers understand the fundamentals of search engine optimization. A website is a nice tool for any business to use. But without content that’s search engine friendly, even the prettiest website will falter. In order for the search engines to find your web presence, you must have web content that’s written using strict SEO guidelines set forth by major search engines like Google, Bing and Yahoo. Don’t leave this to chance and hire a cheap ‘keyword stuffer’ who will actually reduce your website efforts to a pile of rubble. Get a skilled copy writer with a record of success from previous clients.

Web copy writers know how to solidify your message online. Great web copy starts with creating a clear message of your business. When you work closely with a seasoned web copy writer in Charleston, you can bet that this person will see the bigger picture about what you hope to achieve. Instead of quantity, the focus should be on quality of your message across all channels. Your web copy writer can hone in on this message and make sure that it’s being communicated throughout all your online marketing efforts.

Your web copy writer is a versatile and networked creative. If you are looking for help in any area of your business marketing efforts, no one is better at this than a skilled web copy writer. As professionals, we love helping others reach their goals through a clever marketing strategy. Writers can usually handle a wide range of PR and online marketing projects, from articles and press releases to reports, print marketing materials and blogs. Find a quality web copy writer and you open the door to a huge network of creatives who can help you in any area of your business.

So, whether you have a simple copy writing project or just need help in some area of business marketing, pick up the phone and call a web copy writer who has the expertise to help you become more successful this year. In Charleston, call 843-548-0077 to speak with Tess C. Taylor of Taylor Resources Writing.

Charleston Copy Writing Small Business Marketing Help is Just a Phone Call Away

30 Apr

As a small business owner, you may not realize the incredible services and support you can get from a Charleston copy writer. Contrary to common belief, writers don’t just write. Because we work closely with many small business owners, as well as marketing powerhouses, copy writers in the Charleston area and abroad have a wealth of knowledge that’s not often seen with other professionals. Here are some questions to start asking yourself now:

  • Are you looking for ways to increase your circle of influence in your niche market?
  • Feeling overwhelmed with work and don’t know where to start?
  • Have ideas that you are struggling to get across to the rest of the world?
  • Worried that you may not understand how to use online marketing resources?
  • Love social media, but find yourself getting distracted too often?

The solution to these common issues and more are just a quick phone call away when you have a skilled  Charleston copy writer in your network!

How can a Charleston copy writer help you?

In addition to creating super copy for your websites, blogs and print materials; web copy writers in Charleston understand from the small business perspective how to get your brand message across in a clear way. It’s entirely possible that because you have so much on your plate that you have been spreading a message that lacks consistency. That can confuse potential clients. Instead of struggling in this area, hire the help of an objective Charleston copy writer who can look at the “big picture” and craft a marketing campaign that works.

A copy writer can also help connect you with the right people who can give you a leg up. Chances are you have a few areas in your business that need attention, but you don’t have time to research where to find the help. Or you may fear working with people who you can’t trust. Since you already know your Charleston web copy writer, you have someone who is in your court and can point you in the right direction in terms of finding help you can depend on. Just ask and you shall recieve!

Most copy writers have the unique ability to see the steps that small businesses can use to market their ideas to the rest of the world. We have seen people become successful through strategic efforts. We have also seen people fall on their faces from not having a strategy. Whereever you see yourself at this point in time, consider picking up the phone and calling your Charleston web writer and asking for help with drafting up a marketing plan that wil work for you. It’s liberating having someone else look at things and give you a plan to make it happen.

Need help with your business and don’t know where to turn? Call your Charleston copy writer today and get the help you need to become successful this year. What have you got to lose?

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About the author: Tess C. Taylor is a seasoned SEO Web Copy Writer with over 100 website clients and 2,500 small business articles published worldwide. For marketing help, please visit WWW.TRWRITING.COM or call (843) 548 – 0077 today!