Tag Archives: freelance writer

Small Business Local Networking Tips for Freelance Writers

13 May

As a freelance writer (or other freelancer), do you do a lot of local small business networking? You know, those fun gatherings of small business owners held at coffee shops or after hours at the Chamber of Commerce? Maybe you’ve been so buried by writing projects that you haven’t had a chance to get out there and explore what your local business community has to offer in terms of networking resources.

It’s easy to focus on starting a business and the work at hand, yet forgetting about marketing yourself to local business owners. However, if you ignore the great opportunities in your own back yard, you may be missing out on the chance to work with some great local companies who are eager to utilize your writing services! Here are some things I’ve learned as a web copy writer in Charleston, on how to get the most out of local small business networking:

Tip 1 – Have Plenty of Print Marketing Materials On-hand

If there’s one thing I’ve noticed about small business networking events over the past couple of years, it’s that people LOVE collecting business cards and information on local writers. So before you head out to small business networking event, be sure to have a ton of business cards, pens and other marketing tangibles on hand to give out to new people you meet. I recommend using Vista Print to get batches of business cards at least, which will set you back about 10 bucks at most. Use this LINK and get 25% off and FREE shipping off your order!

Tip 2 – Be Prepared to Give an Elevator Speech to New People

When meeting new people at a small business networking event, generally each person will be given a chance to give a 30 second introduction. This needs to be short, sweet, and to the point – yet compelling enough to give people a reason to talk to you further. This was a hard lesson to learn the first time I went to one of those small business mixers. I did not know how to say exactly what I did and how I could help others! So I worked on practicing a nice elevator speech and now I can confidently pitch my company to others. Want to learn how to develop your own elevator speech? Go HERE for some fun video tips on crafting your own!

Tip 3 – Stick to the Ten Minute Rule

One of the things that I encountered when meeting new people at small business networking events as a freelance writer was that people immediately wanted to tell me their life story and ask me a bunch of Internet marketing questions. A trap that can cause you to miss out on talking with others in the room is spending way too much time with one person. Before you know it, 30 minutes rolls by and people you haven’t had a chance to meet are already leaving. So to keep things fair, give each person 10 minutes of your time, then gracefully move on to other small business owners. Wrap up each meeting by asking when you may follow up by telephone.

Tip 4 – Always Follow Up With People You Meet at Small Biz Events

If you are going to take the time to start networking locally as a freelance writer, then you definitely need to take the time to follow up with people you meet there. As soon as you can get back to your office, log all the business card contact info into your address book that you’ve collected. Then send everyone a prompt email letting them know how much you enjoyed meeting them at the event and if they might have a moment to speak with you via phone or over coffee in the coming weeks ahead. Give them a couple of days to respond, and then pick up the phone to speak to them personally. You’d be amazed at how many people respond favorably to this invitation and this gives you a chance to expand on what you can offer them as a freelance writer. I have personally ended up with some great clients and friends by doing this!

So, where do you find these small business networking groups, you may ask? Check your local newspaper events calendar section, contact your local Chamber of Commerce and Rotary club, or do a search on Meet-Up online. You will most likely find a great deal of like-minded small businesses in your area who will value the writing and marketing support you can offer right in your own community!

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What You Need to Know About Local Web Copy Writers and Web Designers

19 Apr

If you own a small business and you are looking for the best quality and values in web copy writing and web design, why not look in your own backyard? Chances are, there are some wonderful marketing and creative service providers who live right in your neighborhood, have kids who go to your kids’ schools and may even go to your church! While many creatives work on the side for extra income, there are some who dedicate their lives on a full time basis to supporting small businesses with excellent quality web copy, websites and art.

Charleston web copy writers and web designers are plentiful due to the influx of new business growth in the Low Country. To find them, one must simply do a quick search online or check with the regional Chamber of Commerce. There are also many networking groups in the North Area, Summerville, downtown Charleston, Mount Pleasant and beyond where small business owners can connect with talented writers, web developers, graphic designers and other creatives. These folks are eager to provide entrepreneurs with their best work.

A great way to save money on any web or print marketing project is by hiring a local Charleston web copy writer who can handle all types of content. Instead of farming work out to some unknown print company in another state, it’s always a better idea to look for a local professional. Remember, a local copy writer has more at stake than just a sale. He or she is interested in making sure you are 100% happy and get what you need to be successful. You can experience a personal level of concern and a long-term business relationship with a local creative professional – something that you will never get with a “sweat shop” printing mill.

You will also benefit from working with a local web copy writer  or web developer because you know that this person understands your market better than someone from out of the area. A Charleston based writer knows the people who are your customers. A website designer from the Low Country understands the unique culture and tone that your website will need to get the right message across to your patrons. Instead of trying to explain this to an outsider, save time and trouble by hiring local for all your creative marketing needs.

When you find a Charleston web content writer who you like working with, many doors will open to you. You can easily get connected with other local creatives like web developers, photographers, graphic designers, and more because writers often work hand-in-hand with other creative types. Once you have a trusted Charleston web copy writer on your team, you can rest assured that the people that work with your writer are people that this writer trusts to do a great job for you.  Writers happen to be very social creatures, so they know all the right people!

So before you lay down a lot of cash for a website or a marketing brochure through some overseas company, with no face or name to refer to, take a moment to contact a Charleston web copy writer or web development firm. You’ll be pleasantly surprised at the great response and quality of work you will receive for your investment!

For more information and rates for Charleston Copy Writing, please feel free to contact Tess C. Taylor of Taylor Resources Writing, LLC. today at 843.548.0077. Or visit HTTP://WWW.TRWRITING.COM

10 Tips for Working with a Great Web Copy Writer

4 Apr

In this global economy, the smartest investment a small business owner will ever make is a professional website. Not only can a website become a central point from which to market products and services, but it can be an excellent way to convey a message to the rest of the world. A well designed website can also be an effective resource that will provide value and dimension to your company. In other words, what your website tells others about you initially will leave a lasting impression on anyone searching for your particular offering(s).

Your new website should be able to do two things and do them well. It should clearly state that “Hey, I’m here to serve your needs!” and “This is what makes me better than other companies!” 

Without these two critical things, a website will fail – no matter how much you pay someone to design it for you or how much time you spend on it. If you are struggling to come up with a clear message, no one can help you better than a professional web copy writer!

So how can you be sure to find the best web copy writer to handle the job correctly the first time? Here are some helpful tips for working with a great web copy writer for your new website:

1. Know your expectations before searching for a web copy writer. Before you start placing ads for a writer, consider what your actual needs will be. Do you have a website that’s ready for content? Is there a specific time frame you have for the web copy to be completed? What are your ideas in terms of budget for the writing project? Make sure you have all these questions answered in advance so you can find a copy writer who can handle your writing project with ease. Failure to provide full disclosure can have disastrous results.

2. Review multiple portfolios of web copy writers in your market. This is a mistake that far too many business owners make when beginning a search for a web copy writer. Think about it. Would you hire someone off the street to fix your expensive foreign car if that person had only worked on American vehicles? No, of course not. You would find someone who had experience in your specific market. Likewise with web copy writers. Look for those who have experience writing in your market, industry or business focus. Their expertise will come across in your web copy, making you sound more authorative.

3. Evaluate the performance of previous web copy projects. As you search through the online portfolio of the web copy writers you are considering for the job, take a look at how well the websites come up in the search engines. You can do this easily by typing in the keywords highlighted on the website or the keywords you would search for to find each particular business. You may also contact the webmaster for each website and ask how well the websites are performing. The goal of your website is to rank well on the first page of the search engine results, so choose writers who consistently provide SEO friendly copy and results you can actually see.

4. Read client testimonials / ask for references. Any good web copy writer worth his or her salt will be able to produce actual client testimonials as to the quality of work. These testimonials are generally found on the web copy writer’s website or social media pages (like LinkedIn). You should also feel free to ask for client references as to the validity of these testimonials if you are unsure of things. Remember, this is your project and you want the very best professional for the job.

5. Have a reasonable budget in mind. The old rule of “you get what you pay for” definitely applies when searching for a great web copy writer. Cheap is never better. In fact, if you want cheap you can hire someone who doesn’t speak your language, doesn’t care about quality and cares nothing about your business or it’s success online. If you want website copy that outperforms your competitors, hire a web copy writer who charges accordingly. Have a realistic budget in mind when hiring a copy writer, which can range on average from $200-600 per website.

6. Look for versatility in a web copy writer. When you are hiring a web copy writer to complete the most important aspects of your online marketing project, consider a writer who is versatile. Afterall, once the website is completed, you will no doubt want to promote it through a wide range of marketing medium. A good web copy writer should also offer other writing services such as press releases, print marketing, social media marketing and more. You will want to keep this person around for future jobs!

7.  Get it in writing. Once you have found the right copy writer for the job, ask about getting a contract. In this day and age, just because you have a nice telephone conversation doesn’t mean you will get what you paid for. A web copy writer who is a true professional will be glad to send a contract for services and get everything in writing before taking on a job or accepting payment. Make sure all terms are clear and your content will be 100% original and owned by you. Failure to do this, and you can risk more than just money.

8. Communicate often with your web copy writer. The key to any working relationship is to communicate on a frequent basis. So too, it is important to talk with your copy writer on a regular basis. Make an ongoing effort to gently ask for updates on the project and be available and responsive when your copy writer has a question or needs more information. Give a phone number where your writer can call you. Set up a weekly telephone meeting to discuss the project and assign someone to be the central point of contact at your company.

9. Provide full company information. Be sure to send your copy writer all the background information on your company that you can. This includes your company location, founding date, leaders, mission statement, goals, target customers and products. Never assume that your web copy writer will know all this information or be able to find it. Remember that it’s always better to give too much information to your writer than not enough.

10. Treat your web copy writer right!  Your web copy writer can be your best source of help and information in terms of marketing and advertising. Many of the better copy writers have worked with prominent clients and web marketing professionals and they have learned a lot along the way. Treat your copy writer well by giving prompt feedback, sending payments in on time and offering to give a testimonial or referals. Your web copy writer will most likely bend over backwards to give you the very best service this time and every time if you follow these tips.

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About the Author: Tess C. Taylor is a web copy writer and owner of Taylor Resources Writing. She has written for well over 5 years now and her client list includes many small businesses and large media firms like Yahoo & US News. You can find out more at www.TRWRITING.com

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Sometimes Stepping Back is Good

4 Oct

Picture taken this week in Charleston, SC of Fall Pumpkins and Mums

Hello Loyal Readers!

Been quite a while since you last heard from me and that’s because I spent the better part of the summer partnering with a web designer and starting a full service content marketing company called 3T Web Design. The work started rolling in quickly and before I realized it, we were overwhelmed with new exciting projects.

Then something unexpected happened. Our web design partner decided to take a week and a half off for vacation and during that time, there were no new client projects lining up. So now, we are trying to wrap up the final projects from September and in the meantime, two of our clients decided to quit their website projects for personal financial reasons, leaving us without a paycheck after putting in well over 25 hours into each of their websites. It was upsetting to say the least, especially as a freelancer who relies on a steady stream of projects to keep the light bill on.

At the same time, I was approached by an educational publisher to do some writing for the US News website on a new careers section, and after sending in test articles, I was offered the gig! I have 100 articles to write by October 15th and the pressure is on, but I eagerly await how my work will look on the website and that this will help me further launch my web copywriting business.

Speaking of which, over the summer I had all but neglected Taylor Resources Writing which has been my base of operations for 3.5 years. I have poured my heart and soul into starting this company before, during and after escaping from Corporate America in 2007. This makes me feel bad and I realize now that I need to take a step back for a moment to re-group and focus on what’s important to me – my writing work and my clients.

So I’m dusting off the old blog and getting back in the writing saddle this week. Look for more updates and new writing specials for clients in the coming weeks. This site will be my new “home” for a while as I launch a new website, improved content services and a great new writing course!

Thanks for not giving up on me while I was away!

Marketing Monday: Blogging Secrets to Success

1 Mar

Are you ready to face the new month with a fresh outlook on your business? If you have been looking for ways to get the word out there about your business offerings, there’s no better time than the present to build a great looking blog! In this age of social media networking, keeping an up-to-date blog is a super way to reach more customers and successfully grow your business!

But how do you start a blog? What do you write about and how do you get people interested in what you are saying? Well, you are in for a treat when you download my latest Marketing Monday podcast! This week, I am talking about some awesome ways to get started writing a blog that will grab reader’s attention and leave them wanting more!

Click on the link below to listen now!

Monday Marketing: Blogging Secrets to Success

(Depending on your computer’s speed, please allow a minute for the Mp3 file to begin playing)

If you need support with starting a blog, coming up with ideas to write about or need to hire a writer to handle this for you, please feel free to contact a freelance writer who has the experience to handle this for you affordably.

Taylor Resources Writing

Spring inspired writing projects this week

21 Feb

As is normally the case during the early part of Spring, things really pick up with intensity at Taylor Resources Writing!

I am as busy as ever with many writing projects that keep me inspired and looking forward to the season ahead. This week’s projects include a set of career and business articles, an interview for a career topic article for a magazine and fresh web content for an outdoor furniture guide. Just in time for Spring as it rolls it’s sleepy head out from under the blanket of Winter snow!

While here in the Southeast we enjoyed a couple of days of this actual white fluffy stuff recently, that has all passed and signs of the renewal of nature are starting to appear. I’ve been enjoying getting out into the clean air more often for my morning walks, a time that I use to reflect and brainstorm new ideas. There’s nothing like the bright sunshine and crisp morning breeze to get the mind working! Thank goodness for my iphone which is my little portable “office” that makes it easy to capture those moments in between writing projects.

Oh, and one more thing….I want to remind everyone that I am still booking spots for my $15 artricle writing special for Spring. If you have some ideas for your blog or website and have been finding it difficult to get to them – why not take the pressure off yourself and let an experienced writer do them for you?

Go here to take advantage (please be sure to specify how many articles you need when you check out):

http://www.taylorresourceswritingllc.com/services.html

Coming up soon….I will be sharing a multitude of tips to help you market your small business more effectively through the myriad of free tools to be found online. I recently attended a very informative chat-conference and got some great ideas to share with everyone. Advertising your business and getting the word out is actually easier than you may think – and there are so many ways to do it for very little money! Check back soon for updates. 🙂

Why You Should Partner with a Freelance Writer

17 Sep

There is so much talk today about how businesses can best stay on top of market trends and direct customers to their websites to drum up more business. You can do this effectively by harnessing the power of article marketing and SEO content creation. But you don’t have to do this alone. Here are some reasons why you should partner with a skilled freelance writer.

1. Save Time – You can shave a great deal off your To-Do list by allowing a freelance writer to come up with content for your marketing efforts. There’s no point in taking hours to research and come up with good topics to write about. Let someone who can do this efficiently do the work for you and save you time.

2. Save Money – When it comes to making the best investments in your business, article marketing and content should be at the top of your advertising methods. But you don’t want to pay a small fortune for articles – let an affordable freelance writer do this for you at a fraction of the price a big name content site may charge.

3. Get Better Results – That’s right, allowing a freelance writer to do the work of researching top SEO keywords that will point those pesky search engines to your website is far more productive than trying to write some dry text yourself. Get more desirable results by partnering with a freelance writer.

4. Enjoy Support – You are not in this alone. When you select a freelance writer to take on your most important material for your business, you not only make a friend, but a partner who will be there to back you up along the way. Freelance writers care about what they do and they care about your success too!

Tess C. Taylor is an experienced freelance writer ready to make your online marketing goals a reality. Contact her today for a free, no obligation quote or just to chat about your business goals.