Tag Archives: online marketing

What I Learned From Blogging Everyday for a Month

29 May

During the month of May, I decided to participate in the 2011 WordCount Blogathon, which required posting once a day to ‘A Journey of Words’. For a busy freelance web copy writer, this was no easy task. First of all, I had to dedicate at least 30 minutes daily to writing a blog post. Secondly, I had to come up with topics that would be of interest to my readers. Lastly, I had to stick with something for an entire month, something I have struggled with in the past. But here I am, at the end of this challenge and I did it!

During this time, here’s what I learned:

1. Blogging can be a great way to connect with readers and meet new contacts. Throughout the month, I had the honor of getting comments from a huge audience of fellow bloggers, writers and business owners around the world. A few even agreed to be guest bloggers, which was such a treat. I have to say that the rewards of blogging are many.

2. Blogging teaches discipline as a freelancer. One of the biggest fears I had going into the Blogathon was that I would not have the time to blog daily. Instead, I found that the time I spent blogging taught me a lot about being committed to something bigger than myself. I became more disciplined and stopped letting things distract me from my purpose as a writer.

3. Blogging daily is a great source of free advertising. Over the entire month, I used Google alerts to track my success as a blogger, specifically to see if my name came up often through web searches. You may have noticed that there were specific keywords highlighted in most posts (but not all). These keywords helped my website to rank higher and I got a lot of Google hits on my name and my blog feeds.

Spending time on your blog daily, or at least a few times a week, can be a great way to build a steady following of people, make new friends and build awareness about your business or passions. I fully intend to use my blog as a tool to reach more people and share information in a big way this year.

Now it’s your turn to share – How do you benefit from blogging?

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How to Use PLR for Effective Small Business Marketing

21 May

If you’ve never heard of PLR before, you are not alone. This relatively “secret” form of content marketing has been around for quite some time with online marketers. PLR means “Private Label Rights” and it’s used to describe copy that is written for you for the purposes of private use for blogs, websites, email marketing and more. Essentially, you can buy pre-written articles and content for your small business niche, and use it virtually any way you wish. This time saving resource can help a small business owner get on top of marketing initiatives and provide more ideas for educating potential clients about the business.

But should you be using PLR for your small business? Here are some tips for using it the right way to market your business…

PLR is cheap, but you must rewrite it.  If you are a small business owner on a tight budget, you can buy PLR articles relatively cheaply in comparison to having original articles and content written for you. That is, if you have the time to re-write the content to make sure it gets past Google’s duplicate content system. The biggest mistake you can make is to simply copy and paste the content to your website or blog without re-writing PLR first. To get the most out of your investment, hire a freelance writer to re-write the content for you so that it is 100% original and promotes your business through links.

PLR provides content for other marketing needs. One of the best ways to use PLR as a small business owner is to repurpose it for use on other marketing materials – like newsletters, flyers and reports. Take PLR that is on a specific topic and combine it into one larger document to form a simple report. Use the most relevant paragraphs in the PLR to start new blog posts and topics on your community forums. Or take the PLR and use it on facebook or twitter, sentence by sentence, to generate interest in your business.

PLR can be resold for profit. A great way for any small business owner to increase profits is to organize the PLR material into eBooks or video tutorials to be sold to customers. Gather the best PLR and write a simple eBook that can be formatted and sold online via your website, eBook or print on demand programs. If you are feeling generous, use your eBooks as a giveaway on your websites and blogs to increase subscriptions from viewers. Use the PLR to create a video series on how to do something, in your business niche. All of these things can help establish you as the expert in your particular field and generate additional income for you at the same time.

So if you are ready to delve into PLR, be sure to follow the rules and you will see results in a relatively short period of time. Again, take the time to hire an experienced copy writer to help you get the most out of your PLR.

If you are looking for some good sources of quality PLR, check out the following reputable PLR providers here:

All Quality PLR

Easy PLR

All Private Label Content

PLR Private Label Rights

Mom PLR eBooks and More!

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About the Author: Tess C. Taylor, Owner of Taylor Resources Writing, is a skilled web copy writer from Charleston, South Carolina who specializes in helping small business owners project the right message online. She has personally written over 2,500 articles, managed 100+ web copy projects and is regularly featured on The Chamber of Commerce, FindVenture, WiseGeek, US News, Yahoo and more as a business and careers writer. You can find out more by visiting HTTP://WWW.TRWRITING.COM today!

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Small Business + Web Copy Writer = Online Marketing Success

12 May

If you are the owner of a small business, perhaps you are struggling to get your message across to the rest of the world? This is actually a common issue with entrepreneurs. Sure, you try to do a lot of this on your own or you hire a young person on your crew to handle your online marketing efforts, but is it really enough? Having a website or posting on social media are only small pieces of the puzzle. Chances are, your true message is lost in translation because you don’t have the time or a real understanding of online marketing processes. That’s where a professional web copy writer can help!

Here’s why hiring a website copy writer can create an abundance of success for your business…

Web copy writers understand how to write compelling content that sells. You may have tried to write something for your website, your facebook page, and even print materials. However well your intentions have been, the copy is probably lacking that “punch” that’s needed to get readers to respond in a positive way. Copy writers know how to get inside the mind of your customers and get them to take action. They write in way that doesn’t come off as too sales-pitched, yet creates a buzz about what you can offer above your competitors.

Web copy writers understand the fundamentals of search engine optimization. A website is a nice tool for any business to use. But without content that’s search engine friendly, even the prettiest website will falter. In order for the search engines to find your web presence, you must have web content that’s written using strict SEO guidelines set forth by major search engines like Google, Bing and Yahoo. Don’t leave this to chance and hire a cheap ‘keyword stuffer’ who will actually reduce your website efforts to a pile of rubble. Get a skilled copy writer with a record of success from previous clients.

Web copy writers know how to solidify your message online. Great web copy starts with creating a clear message of your business. When you work closely with a seasoned web copy writer in Charleston, you can bet that this person will see the bigger picture about what you hope to achieve. Instead of quantity, the focus should be on quality of your message across all channels. Your web copy writer can hone in on this message and make sure that it’s being communicated throughout all your online marketing efforts.

Your web copy writer is a versatile and networked creative. If you are looking for help in any area of your business marketing efforts, no one is better at this than a skilled web copy writer. As professionals, we love helping others reach their goals through a clever marketing strategy. Writers can usually handle a wide range of PR and online marketing projects, from articles and press releases to reports, print marketing materials and blogs. Find a quality web copy writer and you open the door to a huge network of creatives who can help you in any area of your business.

So, whether you have a simple copy writing project or just need help in some area of business marketing, pick up the phone and call a web copy writer who has the expertise to help you become more successful this year. In Charleston, call 843-548-0077 to speak with Tess C. Taylor of Taylor Resources Writing.

Charleston Copy Writing Small Business Marketing Help is Just a Phone Call Away

30 Apr

As a small business owner, you may not realize the incredible services and support you can get from a Charleston copy writer. Contrary to common belief, writers don’t just write. Because we work closely with many small business owners, as well as marketing powerhouses, copy writers in the Charleston area and abroad have a wealth of knowledge that’s not often seen with other professionals. Here are some questions to start asking yourself now:

  • Are you looking for ways to increase your circle of influence in your niche market?
  • Feeling overwhelmed with work and don’t know where to start?
  • Have ideas that you are struggling to get across to the rest of the world?
  • Worried that you may not understand how to use online marketing resources?
  • Love social media, but find yourself getting distracted too often?

The solution to these common issues and more are just a quick phone call away when you have a skilled  Charleston copy writer in your network!

How can a Charleston copy writer help you?

In addition to creating super copy for your websites, blogs and print materials; web copy writers in Charleston understand from the small business perspective how to get your brand message across in a clear way. It’s entirely possible that because you have so much on your plate that you have been spreading a message that lacks consistency. That can confuse potential clients. Instead of struggling in this area, hire the help of an objective Charleston copy writer who can look at the “big picture” and craft a marketing campaign that works.

A copy writer can also help connect you with the right people who can give you a leg up. Chances are you have a few areas in your business that need attention, but you don’t have time to research where to find the help. Or you may fear working with people who you can’t trust. Since you already know your Charleston web copy writer, you have someone who is in your court and can point you in the right direction in terms of finding help you can depend on. Just ask and you shall recieve!

Most copy writers have the unique ability to see the steps that small businesses can use to market their ideas to the rest of the world. We have seen people become successful through strategic efforts. We have also seen people fall on their faces from not having a strategy. Whereever you see yourself at this point in time, consider picking up the phone and calling your Charleston web writer and asking for help with drafting up a marketing plan that wil work for you. It’s liberating having someone else look at things and give you a plan to make it happen.

Need help with your business and don’t know where to turn? Call your Charleston copy writer today and get the help you need to become successful this year. What have you got to lose?

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About the author: Tess C. Taylor is a seasoned SEO Web Copy Writer with over 100 website clients and 2,500 small business articles published worldwide. For marketing help, please visit WWW.TRWRITING.COM or call (843) 548 – 0077 today!

What You Need to Know About Local Web Copy Writers and Web Designers

19 Apr

If you own a small business and you are looking for the best quality and values in web copy writing and web design, why not look in your own backyard? Chances are, there are some wonderful marketing and creative service providers who live right in your neighborhood, have kids who go to your kids’ schools and may even go to your church! While many creatives work on the side for extra income, there are some who dedicate their lives on a full time basis to supporting small businesses with excellent quality web copy, websites and art.

Charleston web copy writers and web designers are plentiful due to the influx of new business growth in the Low Country. To find them, one must simply do a quick search online or check with the regional Chamber of Commerce. There are also many networking groups in the North Area, Summerville, downtown Charleston, Mount Pleasant and beyond where small business owners can connect with talented writers, web developers, graphic designers and other creatives. These folks are eager to provide entrepreneurs with their best work.

A great way to save money on any web or print marketing project is by hiring a local Charleston web copy writer who can handle all types of content. Instead of farming work out to some unknown print company in another state, it’s always a better idea to look for a local professional. Remember, a local copy writer has more at stake than just a sale. He or she is interested in making sure you are 100% happy and get what you need to be successful. You can experience a personal level of concern and a long-term business relationship with a local creative professional – something that you will never get with a “sweat shop” printing mill.

You will also benefit from working with a local web copy writer  or web developer because you know that this person understands your market better than someone from out of the area. A Charleston based writer knows the people who are your customers. A website designer from the Low Country understands the unique culture and tone that your website will need to get the right message across to your patrons. Instead of trying to explain this to an outsider, save time and trouble by hiring local for all your creative marketing needs.

When you find a Charleston web content writer who you like working with, many doors will open to you. You can easily get connected with other local creatives like web developers, photographers, graphic designers, and more because writers often work hand-in-hand with other creative types. Once you have a trusted Charleston web copy writer on your team, you can rest assured that the people that work with your writer are people that this writer trusts to do a great job for you.  Writers happen to be very social creatures, so they know all the right people!

So before you lay down a lot of cash for a website or a marketing brochure through some overseas company, with no face or name to refer to, take a moment to contact a Charleston web copy writer or web development firm. You’ll be pleasantly surprised at the great response and quality of work you will receive for your investment!

For more information and rates for Charleston Copy Writing, please feel free to contact Tess C. Taylor of Taylor Resources Writing, LLC. today at 843.548.0077. Or visit HTTP://WWW.TRWRITING.COM

10 Tips for Working with a Great Web Copy Writer

4 Apr

In this global economy, the smartest investment a small business owner will ever make is a professional website. Not only can a website become a central point from which to market products and services, but it can be an excellent way to convey a message to the rest of the world. A well designed website can also be an effective resource that will provide value and dimension to your company. In other words, what your website tells others about you initially will leave a lasting impression on anyone searching for your particular offering(s).

Your new website should be able to do two things and do them well. It should clearly state that “Hey, I’m here to serve your needs!” and “This is what makes me better than other companies!” 

Without these two critical things, a website will fail – no matter how much you pay someone to design it for you or how much time you spend on it. If you are struggling to come up with a clear message, no one can help you better than a professional web copy writer!

So how can you be sure to find the best web copy writer to handle the job correctly the first time? Here are some helpful tips for working with a great web copy writer for your new website:

1. Know your expectations before searching for a web copy writer. Before you start placing ads for a writer, consider what your actual needs will be. Do you have a website that’s ready for content? Is there a specific time frame you have for the web copy to be completed? What are your ideas in terms of budget for the writing project? Make sure you have all these questions answered in advance so you can find a copy writer who can handle your writing project with ease. Failure to provide full disclosure can have disastrous results.

2. Review multiple portfolios of web copy writers in your market. This is a mistake that far too many business owners make when beginning a search for a web copy writer. Think about it. Would you hire someone off the street to fix your expensive foreign car if that person had only worked on American vehicles? No, of course not. You would find someone who had experience in your specific market. Likewise with web copy writers. Look for those who have experience writing in your market, industry or business focus. Their expertise will come across in your web copy, making you sound more authorative.

3. Evaluate the performance of previous web copy projects. As you search through the online portfolio of the web copy writers you are considering for the job, take a look at how well the websites come up in the search engines. You can do this easily by typing in the keywords highlighted on the website or the keywords you would search for to find each particular business. You may also contact the webmaster for each website and ask how well the websites are performing. The goal of your website is to rank well on the first page of the search engine results, so choose writers who consistently provide SEO friendly copy and results you can actually see.

4. Read client testimonials / ask for references. Any good web copy writer worth his or her salt will be able to produce actual client testimonials as to the quality of work. These testimonials are generally found on the web copy writer’s website or social media pages (like LinkedIn). You should also feel free to ask for client references as to the validity of these testimonials if you are unsure of things. Remember, this is your project and you want the very best professional for the job.

5. Have a reasonable budget in mind. The old rule of “you get what you pay for” definitely applies when searching for a great web copy writer. Cheap is never better. In fact, if you want cheap you can hire someone who doesn’t speak your language, doesn’t care about quality and cares nothing about your business or it’s success online. If you want website copy that outperforms your competitors, hire a web copy writer who charges accordingly. Have a realistic budget in mind when hiring a copy writer, which can range on average from $200-600 per website.

6. Look for versatility in a web copy writer. When you are hiring a web copy writer to complete the most important aspects of your online marketing project, consider a writer who is versatile. Afterall, once the website is completed, you will no doubt want to promote it through a wide range of marketing medium. A good web copy writer should also offer other writing services such as press releases, print marketing, social media marketing and more. You will want to keep this person around for future jobs!

7.  Get it in writing. Once you have found the right copy writer for the job, ask about getting a contract. In this day and age, just because you have a nice telephone conversation doesn’t mean you will get what you paid for. A web copy writer who is a true professional will be glad to send a contract for services and get everything in writing before taking on a job or accepting payment. Make sure all terms are clear and your content will be 100% original and owned by you. Failure to do this, and you can risk more than just money.

8. Communicate often with your web copy writer. The key to any working relationship is to communicate on a frequent basis. So too, it is important to talk with your copy writer on a regular basis. Make an ongoing effort to gently ask for updates on the project and be available and responsive when your copy writer has a question or needs more information. Give a phone number where your writer can call you. Set up a weekly telephone meeting to discuss the project and assign someone to be the central point of contact at your company.

9. Provide full company information. Be sure to send your copy writer all the background information on your company that you can. This includes your company location, founding date, leaders, mission statement, goals, target customers and products. Never assume that your web copy writer will know all this information or be able to find it. Remember that it’s always better to give too much information to your writer than not enough.

10. Treat your web copy writer right!  Your web copy writer can be your best source of help and information in terms of marketing and advertising. Many of the better copy writers have worked with prominent clients and web marketing professionals and they have learned a lot along the way. Treat your copy writer well by giving prompt feedback, sending payments in on time and offering to give a testimonial or referals. Your web copy writer will most likely bend over backwards to give you the very best service this time and every time if you follow these tips.

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About the Author: Tess C. Taylor is a web copy writer and owner of Taylor Resources Writing. She has written for well over 5 years now and her client list includes many small businesses and large media firms like Yahoo & US News. You can find out more at www.TRWRITING.com

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How Social Media Is Transforming the Hospitality Industry

20 Feb

Is your restaurant using Social Media to connect with your customers? 

It’s been widely recognized that Charleston is a mecca for some of the best restaurants and resorts in the nation, with over 700 dining and vacation spots calling the Low Country home. It’s no wonder that people from all walks of life, from families to celebrities, come to Charleston to enjoy the great food and atmosphere that Charleston offers. Social media, which is a powerful tool for connecting businesses and people, is transforming the way the food and beverage industry connects with patrons in many regions of the United States including right here in Charleston, South Carolina.

Of the top twenty restaurant chains in the Southeastern USA, a majority of them are using some form of social media to get in front of the over 2.3 million consumers who use social media daily to make decisions about where to visit, what to do and where to enjoy their dining experiences. A great example of this in Charleston is Peninsula Grill of Planters Inn – located downtown Charleston which has both an interactive website and an active Facebook account that boasts 1,650 followers and sends out frequent updates to its customers – increasing sales at an incredible pace and consistently booking reservations weeks in advance. In addition, Oak Steakhouse and their chef have websites that features links to social media accounts and a Facebook account that has over 3,697 followers at the present time.

This use of social media didn’t happen overnight, but it is changing the way businesses connect with customers around the globe. It all comes down to consumer behavior and how to best maximize taking advantage of this behavior to earn more customers. Facebook has become the number one location where over 500 million people spend at least one hour daily touching base with friends, family and local hot-spots. If you are trying to reach a broader audience, that includes all age groups and people from other areas who may be vacationing in Charleston, then Facebook is the place to be right now and for the immediate future. Couple that with an updated blog, Twitter feeds and an interactive website and you have the tools to launch your restaurant to higher levels of success.

The advantages of food and beverage companies using social media include:

Low Cost – Social Media costs very little to set up and manage for the long term in comparison with other forms of advertising which are one-time expensive ventures. Outsourcing makes the best sense as you can do this a lot cheaper than by using staff to maintain the accounts or by trying to do this alone.

Little Time – You can spend less than 1-2 hours weekly updating posts to social media accounts and even schedule them ahead of time to correspond with upcoming promotions and specials.

More Interactive – Your social media accounts can be as interactive as you want them to be with fully customized fan pages, colorful graphics, links to your website, specials, menus, promos, chef pages, recipes… and more!

More Traffic – Instead of spending hours trying to market your restaurant on your own, why not allow your social media accounts to auto-pilot massive traffic to your websites and your store?

So how do you take advantage of Social Media for your own restaurant or resort? Where do you get started? Contact Tess C Taylor at Taylor Resources Writing, LLC. to find out about our special social media services today. From initial set-up of social media accounts to the maintenance and growth of the accounts, Tess has the tools and the experience to make this work for you!