Tag Archives: social media

Should You Use Facebook to Talk to Copy Writing Clients?

7 Jun

Facebook has opened up a bright new online community of socially conscious people who are using this website as a platform for sharing information, making new acquaintances and marketing businesses online. While this is a great way to build a following of loyal fans and readers, there is still some etiquette that needs to stay in place when communicating using social media.

A new relatively phenomena has emerged in which copy writers are communicating almost exclusively with clients on facebook, as opposed to traditional telephone or email methods. Writers (and other freelancers) are searching for potential clients on facebook, befriending them, followed by sending introductory messages. On the other side, businesses, web content companies and web developers are seeking out talented copy writers and inviting them to get on board with writing gigs. It’s basically business networking on speed!

But before you get all excited about using facebook to find and communicate with new copy writing clients, here are some things to watch out for:

1. Facebook messaging can lead to miscommunications. Sure, sending off a nice little message to a potential client can be fun, but it can also lead to certain communication snafu’s. For example, some companies prefer to be contacted through other means like email or contact form. Many get bombarded with so many inquiries, they simply block out these messages. Some may even look at your attempts as a form of unsolicited “spam” and you could turn some people off or worse yet – get banned from facebook. Remember, don’t go overboard with your inquiries and research the company fully before attempting initial communication.

2. Facebook is not a sales platform. One of the biggest pet peeves of users of social media is that some people use it as a way to continually pitch their products and services. Nothing is more annoying than allowing someone onto a followers list and then seeing just a bunch of poorly written sales pitches in every micro-feed. Think of it in terms of meeting new people in person for the first time. You wouldn’t immediately launch into a sales speech, would you? Respect others and lay off the overly sales oriented posts. Limit yourself to a sales type post once a week.

3. Beware of links in facebook messages. Unfortunately, we live in a world where scamming others and stealing information run rampant. When getting a facebook message that includes a link to a so-called “opportunity”, use extreme caution. There are an  increased number of scammers sending out links that include malware, viruses and other nasties on facebook, twitter and other social media websites. If something looks fishy, report it to facebook security and don’t allow your computer or personal information to become easy prey.

4. Nothing beats old fashioned forms of communication. I would like to say, from personal experience, that using facebook as a primary means of communication with copy writing clients is not really a good idea. For one, it’s impersonal. Messages don’t always reach the other person in a timely fashion. As much as facebook has become a place to share personal thoughts, these can also backfire and offend some people. Additionally, as a business person you should be using the telephone and email as much as you use facebook to get to know your clients. It’s the sign of a polished, and confident copy writer to be comfortable with all forms of communication, so don’t limit yourself to facebook for this purpose.

What do you think? Do you use facebook to communicate with clients – why or why not?

Why Facebook Fans Matter to Small Businesses

26 May

Does your business have a facebook fan page?

Have you been trying to figure out how to use this social media outlet to reach more of your target market?

How can you use facebook to build a loyal following of customers?

These, and many other questions are on the minds of small business owners everywhere. Social media should be at the very top of any business marketing plan. Why? Because it’s a cheap and easy way to interact with people online from all walks of life. It’s also becoming the go-to place for consumers. Just in the last year, facebook saw a huge increase in the numbers of consumers who use this website to research businesses, shop for products and services, and connect with local merchants. Just since the beginning of 2011, there are some 600 million facebook users. Consumers love to share information about their favorite stores, restaurants and services with their networks, which can range in the thousands on facebook.

A growing trend in small business online marketing is using facebook as a primary platform to launch a new idea. Before even building a website or engaging in other marketing efforts, many small businesses are simply building facebook pages and trying to earn followers through good old-fashioned networking.  And this effort works wonders! I’ve personally worked with small business owners who have used this technique to pre-launch a business website, and they have amassed hundreds of eager followers who have converted over to customers within days.

Facebook fans matter a lot to small businesses who may not have the means to pay for other types of advertising. Many small businesses just use facebook as a way to talk about new products and services, using images and website links to invite others to explore more. Some use facebook as a way to research and find new customers online that fit certain demographics. Others use social media to share information and hold contests to help generate more interest.

Perhaps the best way to use facebook and other forms of social media for a small business is to generate more web traffic. Because facebook happens to be in the number 2 spot currently on Alexa’s Top 500 Global sites, it’s really hard to beat in terms of web traffic. Put a post on facebook, and within 24 hours you can expect your website traffic stats to go up as well. I’ve seen it work time and again with clients as well as my own business.

So, if your business doesn’t have a facebook presence yet, or you are not fully maximizing it with daily posts – get in touch with me so I can help you take advantage of this excellent small business resource. I will be happy to show you how to use facebook to your advantage and why facebook fans should matter to your business.

Word Count Blogathon 2011 – Tess C Taylor, Charleston Web Copy Writer Participating!

1 May

Hey all!

During the month of May, I’ve decided to inject my blog “A Journey of Words” with some energy by participating in the Word Count 2011 Blogathon! This fun event is the brainchild of Michelle Rafter, the founder of “Wordcount: Freelancing in the Digital Age“, which happens to be one my favorite blogs that’s jammed packed with information about web content and copy writing! The reason I chose to get involved in this are many, including:

  • My blog really needs more interesting content to get people engaged.
  • I LOVE sharing information about being a Copy Writer in Charleston.
  • I’d like to introduce some of the wonderful entrepreneurs I work with.
  • Would like to get to know many more people in the online marketing industry.
  • The topics for the Blogathon look fun to write about.
  • The 2011 Wordcount Blogathon offers some sweet prizes and a party!

The entire Blogathon requires that bloggers write at least a post per day, write on specific topics, get other bloggers involved and join in on a network of others who are doing this fun activity. The first thing I was concerned with was “Will I have enough things to talk about on my blog?”, closely followed by “How will I find time to post daily?”. Naturally, as a busy freelance web copy writer, I have a lot on my plate. Clients depend on me to get their projects done. I’m continually trying to meet more people who can utilize my services. Plus, I have a fairly active personal life as Mom to a college student. The To-Do list in my life is ever growing.

Still, I accept this challenge to grow my blog, meet new people, and get myself out there instead of being a hermit, buried under work! So, look for some informational, educational, funny, and sometimes off the wall posts in the coming weeks. I’m using my Google calendar to set reminders of the topics and to make sure I don’t forget a day. From your favorite Charleston copy writer to you – here’s to the start of something wonderful!

Want more information about how you can join the 2011 Word Count Blogathon? Register here : http://michellerafter.com/the-2011-wordcount-blogathon/

Charleston Copy Writing Small Business Marketing Help is Just a Phone Call Away

30 Apr

As a small business owner, you may not realize the incredible services and support you can get from a Charleston copy writer. Contrary to common belief, writers don’t just write. Because we work closely with many small business owners, as well as marketing powerhouses, copy writers in the Charleston area and abroad have a wealth of knowledge that’s not often seen with other professionals. Here are some questions to start asking yourself now:

  • Are you looking for ways to increase your circle of influence in your niche market?
  • Feeling overwhelmed with work and don’t know where to start?
  • Have ideas that you are struggling to get across to the rest of the world?
  • Worried that you may not understand how to use online marketing resources?
  • Love social media, but find yourself getting distracted too often?

The solution to these common issues and more are just a quick phone call away when you have a skilled  Charleston copy writer in your network!

How can a Charleston copy writer help you?

In addition to creating super copy for your websites, blogs and print materials; web copy writers in Charleston understand from the small business perspective how to get your brand message across in a clear way. It’s entirely possible that because you have so much on your plate that you have been spreading a message that lacks consistency. That can confuse potential clients. Instead of struggling in this area, hire the help of an objective Charleston copy writer who can look at the “big picture” and craft a marketing campaign that works.

A copy writer can also help connect you with the right people who can give you a leg up. Chances are you have a few areas in your business that need attention, but you don’t have time to research where to find the help. Or you may fear working with people who you can’t trust. Since you already know your Charleston web copy writer, you have someone who is in your court and can point you in the right direction in terms of finding help you can depend on. Just ask and you shall recieve!

Most copy writers have the unique ability to see the steps that small businesses can use to market their ideas to the rest of the world. We have seen people become successful through strategic efforts. We have also seen people fall on their faces from not having a strategy. Whereever you see yourself at this point in time, consider picking up the phone and calling your Charleston web writer and asking for help with drafting up a marketing plan that wil work for you. It’s liberating having someone else look at things and give you a plan to make it happen.

Need help with your business and don’t know where to turn? Call your Charleston copy writer today and get the help you need to become successful this year. What have you got to lose?

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About the author: Tess C. Taylor is a seasoned SEO Web Copy Writer with over 100 website clients and 2,500 small business articles published worldwide. For marketing help, please visit WWW.TRWRITING.COM or call (843) 548 – 0077 today!

Tess’ List of the Top Technology Tools for Small Businesses

31 Mar

Hello and welcome back to “A Journey of Words” where you can find resources and inspiration to take your business to the next level with smart content marketing!

This week, I would like to share what I believe to be the Top Technology Tools (say that ten times fast!) that every small business needs to get ahead in today’s global economy. These are free and low cost tools that you can get started with anytime to make your business more efficient this year.

So, grab a pen and let’s dive right in!

Hootsuite – Social Media Management. For those of you on social media channels like facebook, twitter and LinkedIn, finding time to write engaging posts on these places can get time consuming and tedious. Hootsuite allows you to take a block of time once a week and schedule your posts ahead of time! Plus you can monitor how popular your posts are with their neat analytical tools. This service is absolutely free to try so check it out.

Word Press – Blogging. I cannot say enough nice things about Word Press and all the excellent resources they offer to small business owners who want to build relationships. Word Press offers a huge range of blogging formats, fully customizable templates and headers, media management, and innovative plug-in’s like membership software, email marketing and more to make running a business online much easier. And it’s all free!

Constant Contact – Email Marketing. Thinking about using that massive email listing you have gathered over the course of a few years in business? Why not! Constant Contact is a great way to share helpful information with your email list and gather continual interest in your business. Use it to promote new products, enhanced services and keep in touch with the people who care about you the most – your clients. Use this link to get 60 days of Constant Contact newsletters free!

VistaPrint – Marketing Materials.  Gosh I love being a creative person! Whenever I get a notion to promote my business (which is often) and I need some fresh new marketing materials, I head on over to Vista Print for some great values in business cards, postcards, labels and more! Keep an eye on your email since Vista Print announces their free specials and gives out coupon codes for free shipping too.

Skype – Internet Phone.  I just can’t say enough nice things about my Skype account. I have been using this for well over 3 years now to accept business calls, track my contact phone numbers, and give my customers a place to leave a voicemail or send me an instant message any time of the day or night. It’s very low cost at only $30 a year if you pay a year in advance.

So there you have it folks! This is my list of the top technology tools that any small business can use to get ahead ( and save money ) this year. Hope you enjoyed and can get some use out of it.

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About the Author: Tess C. Taylor is a web copy writer and owner of Taylor Resources Writing. She has written for well over 5 years now and her client list includes many small businesses and large media firms like Yahoo & US News. You can find out more at www.TRWRITING.com

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How Social Media Is Transforming the Hospitality Industry

20 Feb

Is your restaurant using Social Media to connect with your customers? 

It’s been widely recognized that Charleston is a mecca for some of the best restaurants and resorts in the nation, with over 700 dining and vacation spots calling the Low Country home. It’s no wonder that people from all walks of life, from families to celebrities, come to Charleston to enjoy the great food and atmosphere that Charleston offers. Social media, which is a powerful tool for connecting businesses and people, is transforming the way the food and beverage industry connects with patrons in many regions of the United States including right here in Charleston, South Carolina.

Of the top twenty restaurant chains in the Southeastern USA, a majority of them are using some form of social media to get in front of the over 2.3 million consumers who use social media daily to make decisions about where to visit, what to do and where to enjoy their dining experiences. A great example of this in Charleston is Peninsula Grill of Planters Inn – located downtown Charleston which has both an interactive website and an active Facebook account that boasts 1,650 followers and sends out frequent updates to its customers – increasing sales at an incredible pace and consistently booking reservations weeks in advance. In addition, Oak Steakhouse and their chef have websites that features links to social media accounts and a Facebook account that has over 3,697 followers at the present time.

This use of social media didn’t happen overnight, but it is changing the way businesses connect with customers around the globe. It all comes down to consumer behavior and how to best maximize taking advantage of this behavior to earn more customers. Facebook has become the number one location where over 500 million people spend at least one hour daily touching base with friends, family and local hot-spots. If you are trying to reach a broader audience, that includes all age groups and people from other areas who may be vacationing in Charleston, then Facebook is the place to be right now and for the immediate future. Couple that with an updated blog, Twitter feeds and an interactive website and you have the tools to launch your restaurant to higher levels of success.

The advantages of food and beverage companies using social media include:

Low Cost – Social Media costs very little to set up and manage for the long term in comparison with other forms of advertising which are one-time expensive ventures. Outsourcing makes the best sense as you can do this a lot cheaper than by using staff to maintain the accounts or by trying to do this alone.

Little Time – You can spend less than 1-2 hours weekly updating posts to social media accounts and even schedule them ahead of time to correspond with upcoming promotions and specials.

More Interactive – Your social media accounts can be as interactive as you want them to be with fully customized fan pages, colorful graphics, links to your website, specials, menus, promos, chef pages, recipes… and more!

More Traffic – Instead of spending hours trying to market your restaurant on your own, why not allow your social media accounts to auto-pilot massive traffic to your websites and your store?

So how do you take advantage of Social Media for your own restaurant or resort? Where do you get started? Contact Tess C Taylor at Taylor Resources Writing, LLC. to find out about our special social media services today. From initial set-up of social media accounts to the maintenance and growth of the accounts, Tess has the tools and the experience to make this work for you!

Testing the waters of social media networking

5 Apr

Image used with permission from Flickr

If you are “testing the waters” by using blogs or social media networks to promote your ideas and connect with more people, then you know that it can be a challenge sometimes to navigate the multiple streams of social media available today.

Fortunately, there are a wide range of personal and business networks that are all designed to bring people of diverse backgrounds together all over the world. So whether you are trying to meet new friends, share your expertise, form new partnersips or just get in front of more consumers – social media networks can provide an open channel to the right people at the right time.

Here are some reasons why you need to start dipping your toes into the big pond of social media networks now!

Social Networking helps more people find out about you. Have you ever pondered how some of the world’s greatest entreprenuers got discovered? Many of the pioneers of industry stepped outside of their small communities and reached out to the greater population by using social media channels. By taking a chance and connecting with others who believed in their ideas, the greatest entreprenuers like Henry Ford, Walt Disney, Mary Kay Ash, Oprah Winfrey and many others have used their social connections to get the word out about their ideas and ended up becomming wildly successful as a result!

Social Media offers a readily available network to anyone, anywhere, anytime. If you are like many entreprenuers, you live, breath and dream your ideas 24/7! Social media offers the great opportunity to share your ideas at any time of the day or night; whether you are sitting in front of your laptop computer or on the road using mobile devices. It costs nothing to participate in social media and it’s often a better way to reach more people. How can it get any more convenient than that?

Social Media offers opportunities for virtual partnerships to form. For the busy entreprenuer or small business owner, being able to attend local networking events or join associations can be difficult if not impossible due to project responsibilities and lack of time. By getting involved with social media networks, connecting with colleagues is a breeze and takes just minutes each day. You can even form partnerships with others around the globe who share your vision and you are not limited to geography, time or distance.

The best part – Social Media is FREE! Perhaps the most appealing feature of social media networks is that it’s absolutely free for anyone to use. Instead of worrying about expensive advertising campaigns where you may be wondering if you are even reaching the right people, you can benefit more by promoting your ideas and your business via social networks. Develop a following online, promote specials and get more people interested in what you are offering by getting involved in social media networks now.

Need support with your social media campaigns? Call on the services of a social media professional – Tess C. Taylor of Taylor Resources Writing has been providing blog and social media support to clients for over 3 years and has personally built over 60 blogs and managed multiple social media profiles.