Tag Archives: taylor resources writing

The Secrets to Web Content that Sells

13 Jun

The best web developers understand that a critical part of every website design is the actual web content on every page. This content is what drives viewers to the website, and it is what keeps viewers interested in what the website has to offer. Additionally, web content compels website viewers to take action and either buy something or want to learn more. In order to write excellent web content, it is important to understand the basic fundamentals of writing search engine optimized copy. Here are some guidelines for writing web content that sells.

Web Content Research

Expert web content writers understand that before one word is every written for a website, research must be done first. This research consists of learning more about the niche industry or hobby that the website is about. This means reading up on the industry, as well as finding out what the top competitors are including on their websites. Any business that wants to get ahead in a smart way will take the time to research competitors first. Do this right and you have a great start to creating web content that sells!

Web Content Keywords

When consumers are looking for something on the Internet, they will generally type in a series of keywords into a search engine. These keywords are what lead viewers to particular websites. The websites which have enough of these keywords included in the web content get the best results in the search engines. This is often referred to as search engine optimization, or SEO. When writing content, be sure to use keyword research tools to indentify the top five keyword combinations for the best results for your website.

Web Content Word Counts

Another way to web content success is to make sure that you follow the rules when it comes to the actual word count of your web copy. Many people do not understand that if you do not have at least 250 words on a web page, it will simply be ignored by most major search engines like Google, Yahoo, and Bing. Be sure to write at least 250 words for each page. In addition, do not get carried away with your keywords, which will only cause your pages to be dropped entirely!

Web Content Paragraph Structure

Most readers will spend approximately 30 seconds or less reading your web content, so keep your sentences easy to read to keep them interested. Limit each paragraph to no more than 3-4 sentences and make sure that they make overall sense. Each paragraph should start with a compelling sentence and end with another compelling sentence to lead readers to the next paragraph. Remember, you are not writing a novel here, just great web content!

Call to Action in Web Content

Lastly, if you want to write the very best web content, you must include a call to action for your readers. Near the middle to the end of the web content, be sure to ask the reader to take action such as exploring other parts of the website (through imbedded links), pick up the phone to call, make a purchase, or send an email through a web contact form. The goal of the website is to not have people get stuck reading through many pages of content, but rather to take clear action.

As you write your web content, be sure to take the time to proofread it and spell check it so that your website comes off as intelligent and authoritative to readers. The basics of good writing apply to web content and will help your copy to sell to viewers. By following the above tips, your web content will improve and you will get positive results in terms of selling your ideas, services and products on a website marketing platform.

How to Use PLR for Effective Small Business Marketing

21 May

If you’ve never heard of PLR before, you are not alone. This relatively “secret” form of content marketing has been around for quite some time with online marketers. PLR means “Private Label Rights” and it’s used to describe copy that is written for you for the purposes of private use for blogs, websites, email marketing and more. Essentially, you can buy pre-written articles and content for your small business niche, and use it virtually any way you wish. This time saving resource can help a small business owner get on top of marketing initiatives and provide more ideas for educating potential clients about the business.

But should you be using PLR for your small business? Here are some tips for using it the right way to market your business…

PLR is cheap, but you must rewrite it.  If you are a small business owner on a tight budget, you can buy PLR articles relatively cheaply in comparison to having original articles and content written for you. That is, if you have the time to re-write the content to make sure it gets past Google’s duplicate content system. The biggest mistake you can make is to simply copy and paste the content to your website or blog without re-writing PLR first. To get the most out of your investment, hire a freelance writer to re-write the content for you so that it is 100% original and promotes your business through links.

PLR provides content for other marketing needs. One of the best ways to use PLR as a small business owner is to repurpose it for use on other marketing materials – like newsletters, flyers and reports. Take PLR that is on a specific topic and combine it into one larger document to form a simple report. Use the most relevant paragraphs in the PLR to start new blog posts and topics on your community forums. Or take the PLR and use it on facebook or twitter, sentence by sentence, to generate interest in your business.

PLR can be resold for profit. A great way for any small business owner to increase profits is to organize the PLR material into eBooks or video tutorials to be sold to customers. Gather the best PLR and write a simple eBook that can be formatted and sold online via your website, eBook or print on demand programs. If you are feeling generous, use your eBooks as a giveaway on your websites and blogs to increase subscriptions from viewers. Use the PLR to create a video series on how to do something, in your business niche. All of these things can help establish you as the expert in your particular field and generate additional income for you at the same time.

So if you are ready to delve into PLR, be sure to follow the rules and you will see results in a relatively short period of time. Again, take the time to hire an experienced copy writer to help you get the most out of your PLR.

If you are looking for some good sources of quality PLR, check out the following reputable PLR providers here:

All Quality PLR

Easy PLR

All Private Label Content

PLR Private Label Rights

Mom PLR eBooks and More!

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About the Author: Tess C. Taylor, Owner of Taylor Resources Writing, is a skilled web copy writer from Charleston, South Carolina who specializes in helping small business owners project the right message online. She has personally written over 2,500 articles, managed 100+ web copy projects and is regularly featured on The Chamber of Commerce, FindVenture, WiseGeek, US News, Yahoo and more as a business and careers writer. You can find out more by visiting HTTP://WWW.TRWRITING.COM today!

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Small Business + Web Copy Writer = Online Marketing Success

12 May

If you are the owner of a small business, perhaps you are struggling to get your message across to the rest of the world? This is actually a common issue with entrepreneurs. Sure, you try to do a lot of this on your own or you hire a young person on your crew to handle your online marketing efforts, but is it really enough? Having a website or posting on social media are only small pieces of the puzzle. Chances are, your true message is lost in translation because you don’t have the time or a real understanding of online marketing processes. That’s where a professional web copy writer can help!

Here’s why hiring a website copy writer can create an abundance of success for your business…

Web copy writers understand how to write compelling content that sells. You may have tried to write something for your website, your facebook page, and even print materials. However well your intentions have been, the copy is probably lacking that “punch” that’s needed to get readers to respond in a positive way. Copy writers know how to get inside the mind of your customers and get them to take action. They write in way that doesn’t come off as too sales-pitched, yet creates a buzz about what you can offer above your competitors.

Web copy writers understand the fundamentals of search engine optimization. A website is a nice tool for any business to use. But without content that’s search engine friendly, even the prettiest website will falter. In order for the search engines to find your web presence, you must have web content that’s written using strict SEO guidelines set forth by major search engines like Google, Bing and Yahoo. Don’t leave this to chance and hire a cheap ‘keyword stuffer’ who will actually reduce your website efforts to a pile of rubble. Get a skilled copy writer with a record of success from previous clients.

Web copy writers know how to solidify your message online. Great web copy starts with creating a clear message of your business. When you work closely with a seasoned web copy writer in Charleston, you can bet that this person will see the bigger picture about what you hope to achieve. Instead of quantity, the focus should be on quality of your message across all channels. Your web copy writer can hone in on this message and make sure that it’s being communicated throughout all your online marketing efforts.

Your web copy writer is a versatile and networked creative. If you are looking for help in any area of your business marketing efforts, no one is better at this than a skilled web copy writer. As professionals, we love helping others reach their goals through a clever marketing strategy. Writers can usually handle a wide range of PR and online marketing projects, from articles and press releases to reports, print marketing materials and blogs. Find a quality web copy writer and you open the door to a huge network of creatives who can help you in any area of your business.

So, whether you have a simple copy writing project or just need help in some area of business marketing, pick up the phone and call a web copy writer who has the expertise to help you become more successful this year. In Charleston, call 843-548-0077 to speak with Tess C. Taylor of Taylor Resources Writing.

Career Opportunities for Web Copy Writers

5 May

In addition to writing, one of my favorite activities is to post opportunities for web copy writers on my Freelance Writing Class website, home of a little virtual course I wrote last year about getting into freelance writing as a career. There are literally thousands of ways in which copy writers can earn a decent living, either part time or full time.

The advantages of being a freelance web copy writer are endless, including:

  • The freedom to work from home or anywhere an Internet connection exists.
  • Flexible schedule that fits well with family life or other responsibilities.
  • The ability to take on as little or as many writing projects needed to earn an income.
  • Being your own boss has many perks and increases confidence.
  • Experiencing different industries and cultures around the world.

For me, becoming a web copywriter has been the single-most rewarding aspect of my adult life. Despite having worked in human resources for well over 14 years, I found that my transition to becoming a freelancer was a positive one. While I won’t paint a completely rosey picture because this choice has had it’s ups and downs just like any career, I can say that I am more fulfilled as a career-woman and feel much more in control of my family finances than I ever did working outside the home in a corporate day job.

If you are exploring the many opportunities in web copy writing work, in addition to my freelance writing  jobs page at Freelance Writing Class, here are some resources to help you get started (and where I found a lot of inspiration over the years!) :

Freelance Writing Jobs – one of the largest and well-respected sources for information on freelance writing and career opportunities. Multiple job postings and information to keep you in the know.

Freelance Writing – Helping freelance writers succeed since 1997, this website will give you insight and information about freelance copy writing opportunites and contests around the globe.

Online Writing Jobs – Find organized lists and sources of information on freelance copy writing gigs all over. I return to this list time and again for updated opportunities.

Writing Career – posts updated freelance writing job leads from Craigslist and other online job boards. Nice resource and fun way to find work online.

FlexJobs – This is the only membership freelance writing job resource I recommend. Why? Because I personally worked for FlexJobs when I was first starting out as a freelance writer!  I know from first-hand experience that all of the freelance writing job leads are legit, well-researched and updated on a daily basis by real people to make sure only the best jobs are listed.

So, if you are trying to find your way as a freelance web copy writer, or you are searching for new opportunities – be sure to check out the above sources for fresh job leads and inspiration!

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About the Author: Tess C. Taylor, Owner of Taylor Resources Writing, is a web copy writer in Charleston, South Carolina who has been featured on The Chamber of Commerce, Yahoo and US News. She has been writing for 5 years and has published over 2,500 articles and 100 websites on business and career topics around the world.