Tag Archives: web content

The Secrets to Web Content that Sells

13 Jun

The best web developers understand that a critical part of every website design is the actual web content on every page. This content is what drives viewers to the website, and it is what keeps viewers interested in what the website has to offer. Additionally, web content compels website viewers to take action and either buy something or want to learn more. In order to write excellent web content, it is important to understand the basic fundamentals of writing search engine optimized copy. Here are some guidelines for writing web content that sells.

Web Content Research

Expert web content writers understand that before one word is every written for a website, research must be done first. This research consists of learning more about the niche industry or hobby that the website is about. This means reading up on the industry, as well as finding out what the top competitors are including on their websites. Any business that wants to get ahead in a smart way will take the time to research competitors first. Do this right and you have a great start to creating web content that sells!

Web Content Keywords

When consumers are looking for something on the Internet, they will generally type in a series of keywords into a search engine. These keywords are what lead viewers to particular websites. The websites which have enough of these keywords included in the web content get the best results in the search engines. This is often referred to as search engine optimization, or SEO. When writing content, be sure to use keyword research tools to indentify the top five keyword combinations for the best results for your website.

Web Content Word Counts

Another way to web content success is to make sure that you follow the rules when it comes to the actual word count of your web copy. Many people do not understand that if you do not have at least 250 words on a web page, it will simply be ignored by most major search engines like Google, Yahoo, and Bing. Be sure to write at least 250 words for each page. In addition, do not get carried away with your keywords, which will only cause your pages to be dropped entirely!

Web Content Paragraph Structure

Most readers will spend approximately 30 seconds or less reading your web content, so keep your sentences easy to read to keep them interested. Limit each paragraph to no more than 3-4 sentences and make sure that they make overall sense. Each paragraph should start with a compelling sentence and end with another compelling sentence to lead readers to the next paragraph. Remember, you are not writing a novel here, just great web content!

Call to Action in Web Content

Lastly, if you want to write the very best web content, you must include a call to action for your readers. Near the middle to the end of the web content, be sure to ask the reader to take action such as exploring other parts of the website (through imbedded links), pick up the phone to call, make a purchase, or send an email through a web contact form. The goal of the website is to not have people get stuck reading through many pages of content, but rather to take clear action.

As you write your web content, be sure to take the time to proofread it and spell check it so that your website comes off as intelligent and authoritative to readers. The basics of good writing apply to web content and will help your copy to sell to viewers. By following the above tips, your web content will improve and you will get positive results in terms of selling your ideas, services and products on a website marketing platform.

Advertisements

Why Every Small Business Needs a Skilled Copy Writer

20 May

Are you struggling with your online marketing strategy?

There is so much talk today about how small businesses can best stay on top of market trends and direct customers to their websites to drum up more business. With over 75% of customers spending their time researching companies online before even setting foot in a store, a small business owner should be taking advantage of this huge market of consumers. As a small business owner, you can do this effectively by harnessing the power of article marketing, social media outlets, and SEO web content creation.

But you don’t have to do this alone. Here are some reasons why you should partner with a skilled copy writer.

Save Time – You can shave a great deal off your To-Do list by allowing a copy writer to come up with content for your marketing efforts. There’s no point in taking hours to research and come up with good topics to write about, especially if writing is not one of your strong points. Let someone who can do this efficiently do the work for you and save you time.

Save Money – When it comes to making the best investments in your business, article marketing, social media and optimized web content should be at the top of your advertising methods. But you don’t want to pay a small fortune for this content – let an affordable web copy writer  in Charleston do this for you at a fraction of the price a big name content site may charge.

Get Better Results – That’s right, allowing a copy writer to do the work of researching top SEO keywords that will point those pesky search engines to your website is far more productive than trying to write some dry text yourself. Get more desirable results by partnering with an experienced copy writer.

Enjoy Support – You are not in this alone. When you select a copy writer to take on your most important material for your business, you not only make a friend, but a partner who will be there to back you up along the way. Copy writers care about what they do and they care about your success too!

Ready to work with a web copy writer who has a track record for helping small business owners achieve success with online marketing? Tess C. Taylor, owner of Taylor Resources Writing in Charleston, South Carolina is an experienced web copy writer ready to make your online marketing goals a reality. Contact her today for a free, no obligation quote or just to chat about your business goals!

The Secret of Making the First Page of Google

10 Jan

This week, as I relaunch the new and improved Taylor Resources Writing, I would like to focus on the very reason why anyone would want to invest time and money into online marketing in the first place – making it to the first search page of Google.

The major misconception a lot of people have is that if they put up a website with a few pretty pictures and words on it, they will be successful and get more customers and sales. Some people think that they dont need a website, but rather just try to get listed in online directories to get attention online. Others just spend their days on facebook and twitter hoping to get a few followers. The truth is that while you can do all these things, they are a complete waste of time unless you know THE SECRET to getting on the first search page of Google’s search engine.

There is a lot to be said about trial and error! This is what makes for great entreprenuers – those hardy souls who keep making steps forward in their business and eventually get a few things right over time. By trying new things, observing the results and then focusing on what’s positive is something the most successful business owners have in common.

The same approach is often used when venturing online. A business owner will make a few phone calls, find a “web guy” to build him a website on the cheap and then expect miracles. Sadly, things often fail and then the business owner is left with a negative feeling concerning the entire world of online marketing. I’ve encountered this more times than I can count on two hands.

The secret to handling online marketing correctly today is by focusing on getting on that first page of Google results. When a consumer is looking to make a purchase, the first thing they are likely to do is grab their laptop or mobile device and start researching companies on the Internet. The first three results on the search engine results will be where the consumer will then consider making that purchase. If your company website is not in one of those spots, you wont be contacted by consumers  – it’s that simple.

So what do you need to do to get on the front page of Google?

Here is the SECRET I have learned over time of working with successful businesses that are on the first page of Google search results:

1. Develop a professionally coded website, with well designed graphics to give you a “brand image” and with well researched, niche keyword friendly content written by a professional web content writer.

2. Start a Word Press hosted blog and maximize every single post by again hiring your web content writer to write your SEO entries at least 2-3 times a week.

3. Create a facebook business page and start sharing SEO friendly micro-posts DAILY to promote your website and blog.

4. Add website analytics code to your website and blog to determine who is visiting your sites, from where and when. This will tell you how to best optimize your sites and earn a higher rank on Google search stats over time.

5. Expect that it will take from between 45 – 60 days for your website to start showing on Google stats. It takes time to earn traffic and develop pathways to your content online.

6. Maintain your website and blog with fresh content no less then twice a month to keep your stats up. Post company news, articles, press releases, promotions, meta-tagged images, and more to keep interest in viewers.

Something to know: You don’t have to spend a fortune on a website, content or graphics, but remember you get what you pay for. If you want to do this the right way, work with a skilled web copywriter who has the knowledge and experience to handle this the right way, everytime and you will earn your investment back time and time again through new customers!

Want more information? Contact Tess C. Taylor of Taylor Resources Writing today for professional business content marketing help!