During the month of May, I decided to participate in the 2011 WordCount Blogathon, which required posting once a day to ‘A Journey of Words’. For a busy freelance web copy writer, this was no easy task. First of all, I had to dedicate at least 30 minutes daily to writing a blog post. Secondly, I had to come up with topics that would be of interest to my readers. Lastly, I had to stick with something for an entire month, something I have struggled with in the past. But here I am, at the end of this challenge and I did it!
During this time, here’s what I learned:
1. Blogging can be a great way to connect with readers and meet new contacts. Throughout the month, I had the honor of getting comments from a huge audience of fellow bloggers, writers and business owners around the world. A few even agreed to be guest bloggers, which was such a treat. I have to say that the rewards of blogging are many.
2. Blogging teaches discipline as a freelancer. One of the biggest fears I had going into the Blogathon was that I would not have the time to blog daily. Instead, I found that the time I spent blogging taught me a lot about being committed to something bigger than myself. I became more disciplined and stopped letting things distract me from my purpose as a writer.
3. Blogging daily is a great source of free advertising. Over the entire month, I used Google alerts to track my success as a blogger, specifically to see if my name came up often through web searches. You may have noticed that there were specific keywords highlighted in most posts (but not all). These keywords helped my website to rank higher and I got a lot of Google hits on my name and my blog feeds.
Spending time on your blog daily, or at least a few times a week, can be a great way to build a steady following of people, make new friends and build awareness about your business or passions. I fully intend to use my blog as a tool to reach more people and share information in a big way this year.
Now it’s your turn to share – How do you benefit from blogging?
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